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Mourinho Launches Yahoo’s Social Marketing Campaign

Tue 6th May 2014 | IT & Technology

Yahoo is today launching its biggest global social campaign to date, running across 20 markets (from USA to Hong Kong to Argentina), to find the next budding footballer to dub ‘The Special One’.

Fronted by Yahoo’s global football ambassador, Jose Mourinho, The #Special1s is a worldwide competition housed completely on Tumblr.

Yahoo are inviting the public to submit a 10 second video of their best footballing skill for the chance to win a training session with The Special One himself.

Users can enter either through the #Special1s Tumblr page or with the hashtag #Special1s via Flickr, Twitter, Instagram, YouTube, Vine and Tumblr.

Jose himself will also be taking to Twitter later in the campaign to answer fans’ questions in a Twitter takeover and Yahoo is the only place to find Jose’s insight and opinion throughout the World Cup.

Robert Bridge, VP Head of International Marketing, said: “Football is a daily obsession for millions of us around the world. We wanted to capture that passion and create moments that are highly shareable and give fans the chance to get closer to Jose Mourinho though the Yahoo platform.”

 

Posted by: Aaron Gourley 

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