VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Mourinho Launches Yahoo’s Social Marketing Campaign

Tue 6th May 2014 | IT & Technology

Yahoo is today launching its biggest global social campaign to date, running across 20 markets (from USA to Hong Kong to Argentina), to find the next budding footballer to dub ‘The Special One’.

Fronted by Yahoo’s global football ambassador, Jose Mourinho, The #Special1s is a worldwide competition housed completely on Tumblr.

Yahoo are inviting the public to submit a 10 second video of their best footballing skill for the chance to win a training session with The Special One himself.

Users can enter either through the #Special1s Tumblr page or with the hashtag #Special1s via Flickr, Twitter, Instagram, YouTube, Vine and Tumblr.

Jose himself will also be taking to Twitter later in the campaign to answer fans’ questions in a Twitter takeover and Yahoo is the only place to find Jose’s insight and opinion throughout the World Cup.

Robert Bridge, VP Head of International Marketing, said: “Football is a daily obsession for millions of us around the world. We wanted to capture that passion and create moments that are highly shareable and give fans the chance to get closer to Jose Mourinho though the Yahoo platform.”

 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

‘BARÇA INNOVATION HUB’ Unveiled To The World

Thu 23rd Mar 2017 | IT & Technology

Representatives from Spanish giants FC Barcelona presented its ‘Barça Innovation Hub’ plans to a world audience on Wednesday. Hosted by FC Barcelona president Josep Maria Bartomeu,...

KORE Software Opens New European Regional Office

Thu 23rd Mar 2017 | IT & Technology

Newly opened London-based office will supplement KORE’s Global Headquarters in New York City. Over the past 18 months, KORE has experienced rapid company expansion and increasing demand from...

AFC Bournemouth Announce Digital Partnership With Stadion

Thu 23rd Mar 2017 | IT & Technology

AFC Bournemouth has agreed a partnership which will see them develop a new-look digital platform set for launch in the summer. The south coast Premier League club has entered an agreement with Stadion...

ADI Showcase LED Perimeter Technology On European Tour

Thu 23rd Mar 2017 | IT & Technology

Stadium technology specialists ADI have embarked on a major European tour this month to showcase a new virtual replacement perimeter LED technology, developed in partnership with augmented reality...