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David Sheepshanks CBE and Compton Hellyer sign for 21st Club

Wed 7th May 2014 | Marketing & PR

Data-driven football business 21st Club has significantly boosted its executive team with the appointments of David Sheepshanks CBE and Compton Hellyer.

An extensive career in the football industry has seen Sheepshanks become one of the most prominent names in the game over the last 25 years. He is chairman of St George’s Park, previously known as The FA’s National Football Centre and which incorporates FA Learning, the educational arm responsible for coach education.

He joins as non-executive director, utilising his vast experience and wealth of connections in sport and business.

Sheepshanks was previously chairman of the Football League and was a long-serving member of The FA and Football League boards, sitting on each for 12 years. He was chairman of Ipswich Town between 1995-2009, after first being elected to the Portman Road club’s board in 1987. 

“21st Club is a dynamic and exciting company whose data knowledge and wider understanding of football will add value to all sections of the industry. Their new ‘Evolution’ platform designed for improved owner and executive management planning of playing squads is simple but brilliant", said Sheepshanks.

Hellyer will add further significant commercial expertise as company chairman, having worked in the City for more than 20 years, first as a stockbroker, then as a financial adviser on commodities and futures. 

In 1991, he founded Sporting Index, which soon became the world leaders in spread betting. He left the bookmaker when it was bought by a private equity firm in 2003 and is now is chairman of six private companies, mostly connected with sport. Hellyer is also a member of the Jockey Club and a non-executive director of Epsom Racecourse.

“I had no hesitation in accepting this position and look forward to working with 21stClub,” said Hellyer. “As someone who was lucky enough to found a company and steer it through its formative years to a successful sale, it is plain to see that this is a start-up with serious potential.”

Based in Shoreditch, London, 21st Club is a passionate team of thought-leaders and industry experts geared towards helping stakeholders across football – rights holders, sponsors, media, and professional teams – to connect with their audiences and achieve a competitive edge.

The company was co-founded in 2013 by Blake Wooster and Rasmus Ankersen.

CEO Wooster drives the commercial side of the business, drawing on his experiences as an advisor to leading organisations and clubs including FIFA, UEFA, Chelsea and Real Madrid, from his time as global business development director at Prozone Sports. He said: “David and Compton will be invaluable members of our team and will undoubtedly speed the development of our company. Business leaders with their level of acumen and standing becoming part of 21st Club is an enormous endorsement.”

Self-made Ankersen has dedicated his life to cracking the code of high performance. He was appointed head coach of the FC Midtylland Football Academy aged just 22.

An undisputed leader in his field, Ankersen is also an in-demand public speaker and a best-selling author, exploring talent and performance development in business and sport. The Gold Mine Effect has been published in 15 countries worldwide and his most recent title, Hunger In Paradise, is set to be another huge success when released in the UK and US later this year.

Image: Action Images / Craig Brough

Posted by: Kev Howland 

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