Stoke City Get Up Close With Skins
Fri 9th May 2014 | Marketing & PR
Stoke City have broken new ground by reaching an agreement with SKINS to become the Club's Official Compression Partner.
The three-year partnership deal will commence at the start of next season with SKINS, the No.1 compression brand in the industry, supplying base layer garments to the Club's first team and Academy players and staff.
"We are always looking to innovate and create new partnerships at Stoke City and we believe this will be the first partnership of its kind in football, giving us a competitive edge in the industry," said City's Head of Commercial Andrew Billingham.
"We believe there are three important layers to any professional athlete - the body which trains and eats the right nutrition to improve performance; the compression layer that helps reduce muscle damage by increasing circulation of oxygen to the muscles and the top layer which is traditionally the Club's identity but has technical and lightweight fabrics to aid performance.
"We were delighted to conclude negotiations with SKINS several months ago and are looking forward to the players wearing their products from the start of next season and making it available in our stores for fans to purchase."
SKINS compression clothing is designed to help reduce exercise induced muscle damage and helps athletes quickly bounce back to their maximum regular season level of performance.
It works by increasing circulation, accelerating the delivery of oxygen to muscles and improving the lactate shuttle.
SKINS General Manager David Ling added: "This is a tremendous opportunity to be involved with one of England's premier soccer clubs and one whose fanbase and general visibility stretches across the entire globe.
“The Premier League is a truly global product and Stoke City's association with historic names such as Sir Stanley Matthews and Gordon Banks, together with the international status of its current squad, reinforces our presence in the world's most popular team sport.
"Stoke have consolidated their position among English football's elite in recent seasons and are currently on course for their highest place finish since they were promoted back to the Premier League in 2008.
“The partnership re-enforces SKINS' position within international sport and means that Stoke City will now join a partnership roll-call of teams and athletes from across world sport including the Wallabies Australian Rugby Union team, Bath Rugby, Exeter Chiefs and a series of internationals athletes from sports such as Alpine Skiing, Cycling and Triathlon."
Posted by: Aaron Gourley
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us –|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Fri 28th Apr 2017 | Marketing & PR
“By ‘just’ changing a banner, I increased revenues by over £2m” Lewis Holland, CEO of DiscountIF , offers insight into how he managed to increase revenue by £2m...
Thu 27th Apr 2017 | Marketing & PR
AFC Bournemouth has signed a club record deal with Umbro who will become their new technical kit supplier. Umbro will supply the Cherries’ bespoke kit, replica and training wear for an initial...
Thu 27th Apr 2017 | Marketing & PR
Liverpool FC has today revealed its new home kit for the 2017/18 season to fans which celebrates the club’s 125 th anniversary. The kit was revealed in a film about four fans that embody what it...
Thu 20th Apr 2017 | Marketing & PR
More than 300 Manchester City Women scarves have been draped, hung and hidden throughout the city centre of Manchester, as their highly anticipated UEFA Women’s Champions League clash against...