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Charity Launches #CheerForPeace Campaign

Mon 19th May 2014 | Marketing & PR

Football for Kids Foundation in Brazil and Brazilian university students from the Junior Enterprise of tourism at the Federal University of the state of Parana launch the #CheerForPeace campaign for a greener and socially fairer World Cup.

The #CheerForPeace campaign is all about sharing the joy and excitement of the World Cup with those in Brazil who live on the margins and of course to reduce some of the environmental impacts of the travel and event itself.

If you are heading for Brazil, or otherwise participating in the World Cup (including watching it on television), please spread the word about this campaign to help make the World Cup an even better experience for everybody.

Those participating can chose their own level of financial contributions to:

● plant trees in the devastated Atlantic Rainforest through SOS Mata Atlântica, the conservation NGO. The trees planted will be monitored for 5 years and certified for optimal survival rates.

● donate meals donated to Brazilian communities in need

● provide jerseys & football kits provided for underprivileged Brazilian youth


To find out more about #CheerForPeace and how your contributions work, please visit the crowdfunding site: www.igg.me/at/cheerforpeace 

Jabujicaba shares the vision of a fairer and greener world, which is why are supporting the #CheerForPeace campaign. The e-book has been included in the fan packs as a 'reward.' The royalties from the book support forest conservation projects in Brazil's endangered Atlantic Rainforest.

"The 2014 World Cup will produce the equivalent of 2.72 million metric tons of carbon dioxide — almost double that of the 2010 World Cup, and the same amount emitted by 560,000 passenger cars in a year," said a member of the campaign team, university student Paloma Pinheiro.

“This is the way we can all play our part by planting a tree and receiving some other cool rewards at the same time. $15 for this one for example and it also gives a meal to a needy Brazilian child.”

Sigrid Shreeve, who is running the Jabujicaba campaign and wrote the book, added, "#CheerForPeace is helping change mindsets when we travel and around big events. If you or anybody you know might be heading for Brazil this World Cup please join this campaign and help spread the word.”

Jabujicaba under the pen name of Rosa da Silva, said, "Brazil is an amazing country. It is young and vibrant, with the most incredibly precious bio-diversity in its rainforests which needs protecting. Not everybody will be able to share in the joy and excitement of the World Cup and this is a way of spreading some of that happiness."

More information on Cheer for Peace: www.igg.me/at/cheerforpeace Follow on twitter @cheerforpeace Like on facebook FootballForKidsFoundation


Posted by: Aaron Gourley 

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