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Arsenal & PUMA Confirm Extensive New Licensing Rights

Fri 23rd May 2014 | Marketing & PR

Arsenal Football Club and PUMA have confirmed details of the extensive licensing rights that form part of the agreement that will see the global Sports Brand become the new official kit partner of the Gunners, effective from the 2014/15 season.

In addition to producing the playing and training kits for all Arsenal teams, PUMA has acquired wide-ranging and extensive licensing rights to develop, distribute and market additional Arsenal branded merchandise on a global basis through  its  affiliated companies which include  Brandon, Cobra PUMA Golf, Wheat and Dobotex. 

The PUMA Group companies will produce a range of merchandise including apparel, sporting goods, back to school and gifts & souvenirs for the Gunners.

Simon Lilley, Retail Director, Arsenal Football Club, said: “The PUMA deal represents the biggest deal in Arsenal’s history and the new licensing element is a fundamental part of that. PUMA will help us to grow our existing range of official Arsenal merchandise and provide our supporters with a host of new and exciting products.”

PUMA and Arsenal are working together to bring further innovation into the sports brand’s performance apparel range and will work collaboratively on a global strategy to instigate further growth across all football markets. Arsenal also presents PUMA with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation.

Evy Bronneberg, Head of Sports Licensing, PUMA, added: “We are delighted to have acquired extensive licensing rights for Arsenal as part of the kit partnership agreement. 

“Having the rights to produce Arsenal products both with and without the PUMA brand trademarks enables us to further amplify the commercial potential of this partnership, and deliver a comprehensive merchandise range for Arsenal fans around the world.”

Image: Action Images / Lee Mills Livepic 

Posted by: Aaron Gourley 

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