Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Southampton Selects Green 4 Solutions To Build New CRM Strategy

Wed 28th May 2014 | IT & Technology

Premier League club Southampton, has announced Green 4 Solutions as their partner for customer relationship management (CRM) and fan engagement strategies.

Southampton’s vision is to utilise Green 4’s Go system to provide a single customer view, enabling improved insight into their supporters and enhanced communication. The Go system will have data feeds from various customer touch points, including ticket purchases, retail transactions, conference and banqueting bookings and a live feed to stadium access control data.

Speaking ahead of the announcement, Danielle Lewis, Head of Ticketing & Hospitality, of Southampton Football Club, said: “We are looking forward to working with Green 4 and exploring the exciting opportunities that their CRM system will offer the Club.  

“As a business, we are constantly striving for ways to improve what we offer to our supporters, and this system will allow us to communicate with our supporters more effectively than ever before.”

By utilising Green 4’s experience in CRM we will be able to gain a far better understanding of the needs of our supporters, and ensure that they receive a five star service tailored to their requirements.

This partnership is the first step towards a longer term strategy for CRM, to ensure all supporter data is centralised and accessible to the club.

Green 4 Solutions Director, Peter Oliver, said: “We are delighted to be working with another top calibre football club.

“Their success in recent seasons has been remarkable on the field, and through this partnership we look forward to working with the club to achieve further success off the field.”

In addition, Southampton will work with Green 4’s partners, 4Sight Sport & Leisure, who will provide data strategy and consultancy services in order to ensure that people, process and technology are all part of an effective change, as the club aims to embrace CRM and fan engagement across all departments.

Image: Action Images / Matthew Childs Livepic

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Verteda solutions deployed in the new and unique ‘Tunnel Club’ at Manchester City’s Etihad Stadium

Fri 23rd Jun 2017 | IT & Technology

Leading provider of innovative hospitality solutions Verteda Ltd an MSL Solutions company is further extending its partnership at Manchester City Football Club. The luxurious new hospitality area,...

Atlético de Madrid chooses Tripleplay IPTV and Digital Signage platform for new stadium

Fri 23rd Jun 2017 | IT & Technology

World leader in the development of Digital Signage, IPTV and Video Streaming Solutions, Tripleplay has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000...

Newcastle United Launches Chinese Social Media Accounts

Tue 20th Jun 2017 | IT & Technology

Newcastle United has launched three new social media accounts in China as part of the club’s 125th anniversary celebrations. The club has unveiled official accounts on Sina Weibo, WeChat and...

Collaboration Sees Launch Of VR Talent ID Platform

Mon 19th Jun 2017 | IT & Technology

Mi Hiepa Scout I, the world’s first VR Talent ID and elite return to play platform. Created as a joint venture by leading Manchester developers Mi and sports data experts Hiepa, the...