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Global Football Market Scores £10bn “World Cup Effect”

Mon 2nd Jun 2014 | Money & Finance

The global football market will top £10bn, boosted by the ‘World Cup Effect’ figures released by the NDP Group show.

NPD Group figures show the global football market is in good shape and has grown at a healthy rate of +4% on average per year since 2006. NPD estimated the value of the global football market in 2013 to be £9.38 billion (€11.6 billion).

This figure should reach £10.1 billion (€12.5 billion) in 2014, an 8% increase on 2013.

The data also shows that the football World Cup adds one full percentage point of growth to the global sports market compared to a year without this event. The 2014 World Cup should therefore make a contribution of £2.20 billion (€2.73 billion) to global sports turnover (£220.7 billion/€273 billion in 2012).

“The growth rate varies from year to year,” comments Richard Hunt, Director UK Sport, The NPD Group. “The even-numbered years – when the UEFA European Championship or the FIFA World Cup took place – drove market growth, while the uneven years experienced stable market activity.

“We expect the growth rate to slow down slightly in the next five years owing to the saturation of the European market, the ageing population worldwide, increasing urbanisation (which makes it more difficult to find a local football pitch) and the rise of individual sports.”

According to NPD Group data, Britain comes in at number three in the rankings of the countries with the biggest turnover linked to football.

In Europe, Britain is surprisingly dynamic, with the football segment representing almost 10% of the national sports market. Over the last two years the US, Central America (Mexico) and South America (Brazil) have powered the market.

 

The “World Cup Effect”

 

The NPD Group: The World Cup Effect in 2010

Product

Average turnover increase in 2010 in the top five European markets (May - August)

Total Sport Market

+5%

Football Kit

+30%

Footballs (estimate)

+30%

Football Boots

+12%

 Image: Action Images / John Sibley 

Posted by: Aaron Gourley 

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