Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Bidvest Continue Sunderland Principal Partnership

Wed 4th Jun 2014 | Football Sponsorship

Sunderland AFC and BFS Group have today announced that the club’s principal partnership with Bidvest is to continue.

BFS Group is the main UK operation of Bidvest Foodservice, the largest global foodservice business outside North America and part of The Bidvest Group Limited, a global business operating across a range of sectors headquartered in South Africa.

Sunderland AFC has established itself as one of the most recognised English clubs across Africa, with football and business partnerships in South Africa, Tanzania and Ghana already thriving. Activity across other African territories is also currently in development as are plans to increase the club’s presence across a range of territories, including Asia and the USA.

Sunderland AFC’s commercial director, Gary Hutchinson, said: “We have enjoyed a fantastic first year with BFS Group and Bidvest as our principal partner. 

“We want to continue to increase our international commercial activity to help strengthen our aims to be a top football club and our partnership with a company with the global credentials of Bidvest Foodservice is helping us to achieve those aims.

“Through our existing work in Africa and new developments in the coming months in Asia and the USA, we are working to increase the club’s presence across a range of territories.”

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...

Newcastle United Announce New Main Sponsor

Mon 15th May 2017 | Football Sponsorship

FUN88, the Far Eastern gaming company has become the primary partner of Newcastle United. As part of a three-year agreement, FUN88 will feature on the club's kit from the beginning of the 2017/18...