VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Bidvest Continue Sunderland Principal Partnership

Wed 4th Jun 2014 | Football Sponsorship

Sunderland AFC and BFS Group have today announced that the club’s principal partnership with Bidvest is to continue.

BFS Group is the main UK operation of Bidvest Foodservice, the largest global foodservice business outside North America and part of The Bidvest Group Limited, a global business operating across a range of sectors headquartered in South Africa.

Sunderland AFC has established itself as one of the most recognised English clubs across Africa, with football and business partnerships in South Africa, Tanzania and Ghana already thriving. Activity across other African territories is also currently in development as are plans to increase the club’s presence across a range of territories, including Asia and the USA.

Sunderland AFC’s commercial director, Gary Hutchinson, said: “We have enjoyed a fantastic first year with BFS Group and Bidvest as our principal partner. 

“We want to continue to increase our international commercial activity to help strengthen our aims to be a top football club and our partnership with a company with the global credentials of Bidvest Foodservice is helping us to achieve those aims.

“Through our existing work in Africa and new developments in the coming months in Asia and the USA, we are working to increase the club’s presence across a range of territories.”

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...

West Brom announce Asian partnership with IGOFX

Thu 2nd Mar 2017 | Football Sponsorship

West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...

Aladdin Group becomes global partner of Manchester United

Wed 1st Mar 2017 | Football Sponsorship

Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...