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Bidvest Continue Sunderland Principal Partnership

Wed 4th Jun 2014 | Football Sponsorship

Sunderland AFC and BFS Group have today announced that the club’s principal partnership with Bidvest is to continue.

BFS Group is the main UK operation of Bidvest Foodservice, the largest global foodservice business outside North America and part of The Bidvest Group Limited, a global business operating across a range of sectors headquartered in South Africa.

Sunderland AFC has established itself as one of the most recognised English clubs across Africa, with football and business partnerships in South Africa, Tanzania and Ghana already thriving. Activity across other African territories is also currently in development as are plans to increase the club’s presence across a range of territories, including Asia and the USA.

Sunderland AFC’s commercial director, Gary Hutchinson, said: “We have enjoyed a fantastic first year with BFS Group and Bidvest as our principal partner. 

“We want to continue to increase our international commercial activity to help strengthen our aims to be a top football club and our partnership with a company with the global credentials of Bidvest Foodservice is helping us to achieve those aims.

“Through our existing work in Africa and new developments in the coming months in Asia and the USA, we are working to increase the club’s presence across a range of territories.”

Posted by: Aaron Gourley 

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