John Barnes To Keep Londonís Commuters In World Cup Loop
Thu 12th Jun 2014 | World Cup 2014
England legend John Barnes has launched a partnership between Transport for London (TfL) and global football website ESPNFC to bring live football updates to London's commuters this summer.
The partnership will see ESPNFC and TfL bring news, results and score updates from Brazil to commuters via overhead platform Dot Matrix Indicators (DMIs), and on 400 Electronic Service Update Boards (ESUBs) located at the entrances of London Underground stations.
The DMI updates will be displayed at more than 140 stations including the entire Central line, Northern line, Bakerloo line and Jubilee line.
The service will begin on Thursday 12 June with live updates from the Brazil and Croatia game in Sao Paolo, and will continue until Monday 14 July.
With matches in Brazil kicking off in the afternoon and evening, fans will be able to stay up to date during rush hour and on their way home from a night out.
In addition, each morning ESPNFC will deliver recap news and results from overnight, and provide all the latest news from Brazil through the day.
ESPNFC ambassador John Barnes, who lived in London from the age of 12, and played for England in two World Cups, commented, 'This is a great way to keep fans up to date during the big games.
“There will be plenty of people who have to travel while matches are being played, or may have missed the results from matches the night before – ESPNFC is ensuring they won't miss out. There are often debates about the use of technology in football, but I think everyone will agree this is a good one.'
Mike Brown MVO, Managing Director of London Underground and Rail, said, 'This is a great way to keep our passengers up to date on the football and we are really pleased to be teaming up with ESPNFC to deliver this. It also generates a bit of money to allow us to keep investing in further improvements to the tube network.'
Alan Fagan, Group Director, ESPN EMEA, added, 'ESPNFC is dedicated to going the extra mile to keep fans updated wherever they are, so we are delighted to reach this innovative agreement with TfL.
“Bringing football scores and news to the London Underground's passenger information services is an industry first, and reflects the kind of creative, fan focused approach we have to covering sport. This initiative together with the coverage on our sites means that fans in London won't need to miss a thing.'
Image: Transport for London
Posted by: Aaron Gourley
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