Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

World Cup Live Streaming Reduces Workplace 'Illness'

Thu 12th Jun 2014 | World Cup 2014

As anticipation builds for the start of the World Cup in Brazil later today, a new study has found that allowing staff to stream live games while at work can help British businesses overcome the rise in ‘illnesses’ that seems to occur every four years.

Research has unveiled that, despite kick-off times falling in the evenings, employers should be better prepared to allow staff to watch the games during working hours to combat rising levels of staff absenteeism during the month-long tournament.

A survey of more than 200 football fans in the North West, commissioned by business communications provider Daisy Group, found that more than half of the employees would consider skipping work to watch a crucial game this summer. It also found that 88% of respondents would happily work as normal if they were allowed to watch the game via live streaming.

Although the England matches won’t take place within traditional working hours of 9-to-5, a large proportion of British businesses require staff to work into the evenings, while many others face long commutes home and may ask to leave work early.

Matthew Riley, Daisy’s Chief Executive Officer, said: “The World Cup is an important event in most people’s calendars and something that brings the nation together, so it comes as no surprise to see the lengths that people are willing to go to in order to watch the tournament.

“Aside from creating environments at work where staff can watch the games, such as big screens, businesses today have the opportunity to allow their employees to stream matches to their mobiles, tablets or desktop devices. As organisations across the UK continue to adopt bring-your-own-device strategies, many will already have the necessary policies in place to help deal with any security and bandwidth issues that may arise by staff watching the games.

The research also suggested firms should take a proactive approach to preparing for sport’s biggest tournament.

Matthew added: “It’s important that HR departments plan ahead to cater for the disruptions caused by the late kick-offs which, coupled with the consumption of alcohol, could lead to decreased productivity the following day or even unauthorised absences.

“Being flexible and giving staff the option to watch the games should boost morale within the team.”

Image: Action Images / John Sibley Digital 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

England Reach (Social) World Cup Semi Final

Thu 17th Jul 2014 | World Cup 2014

England would have reached the World Cup semi-finals in Brazil and the tournament would have been won by Mexico if the competition was based on social media audiences, according to programmatic...

#allin wins hashtag World Cup

Mon 14th Jul 2014 | World Cup 2014

adidas was celebrating double World Cup success after its #allin campaign was tweeted over one million times throughout tournament. As well as being the kit manufacturer of winners Germany, research...

One Billion Fans Get Social With FIFA World Cup

Mon 14th Jul 2014 | World Cup 2014

Brazil 2014 has proved to be a social, mobile #WorldCup as more than a billion fans were able to #joinin across FIFA’s official digital platforms. Attendance in the Global Stadium exceeded one...

Müller or Messi in Maracana

Sat 12th Jul 2014 | World Cup 2014

Sunday’s game at the Maracana will see one of the great World Cup rivalries resurrected as Germany play Argentina for a record third time in the final. Each countries most recent title came at...