Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sports Alliance Signs Belgian Football’s Pro League

Tue 17th Jun 2014 | IT & Technology

Leading sports data management company, Sports Alliance has signed an agreement to provide and manage a fully integrated, supporter communications platform for the Belgium Pro League and its affiliated clubs, including Standard Liege, RSC Anderlecht and Club Brugge for the next three years. 

Sports Alliance, which operates from its main base in London and offices across Europe, will deliver a full user platform and also actively assist Belgium’s top league and each of its16 clubs to develop and execute a comprehensive supporter marketing policy. 

The Pro League organises the Belgian football competition in the first national division under the name ‘Jupiler Pro League’ and acts as the association for member clubs.

The agreement will strengthen the relationship between the league, each individual club and their supporters and provide a full Customer Relationship Management (CRM) package to personalise communications to different target groups. 

Supporter Marketing Platform      

The Sports Alliance platform, which is already in extensive use across the English Premier League, will streamline supporter data on a day-to-day basis with an initial cleanup process to validate information from the league and clubs and prevent duplication. The league and clubs will be provided with access to:

  • A comprehensive Data Warehouse for general management and storage of supporter data.
  • A Campaign Management tool to generate and analyse campaigns. 
  • A permanent link to the Communicator Corp email marketing tool for email campaign assessment.
  • A Contact Management system to support ongoing search processes and amendment of individual supporter profiles.  


The contract will be managed from Sports Alliance’s Dutch office based in Den Haag and Director Henk-Frits Verkerk said: “We are proud that the Pro League has put its confidence in us for the realisation of a Supporter Marketing platform for the whole league.

“We are convinced that our platform in combination with active marketing support can help the clubs and the Pro League improve the club-supporter and league-supporter relationships through specific and personal marketing,”

Ludwig Sneyers, Director-General of the Jupiler Pro League said:  “We chose Sports Alliance because they are, first and foremost, marketeers before they are engineers.

“Implementing a Supporter Marketing policy among the Pro League clubs demands more than just implementing a system. Sports Alliance goes beyond where traditional system suppliers stop, by actively helping customers actually achieve their marketing targets.”

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
If you have any football business related news stories you’d like to share then please contact us –

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Valencia Partnership Sees Fanatics International Expansion

Fri 21st Apr 2017 | IT & Technology

Spanish La Liga club Valencia C.F. has partnered with Fanatics, the global leader for licensed sports merchandise, to operate the club’s new official online store. The store shop.valenciacf.com...

TopTix Acquired By SeatGeek In $56 Million Deal

Thu 20th Apr 2017 | IT & Technology

In a major move that instantly makes SeatGeek one of the largest primary ticketers in the world, the tech company announced the acquisition of Israeli ticketing software company TopTix for $56...

New Online Platform Assisting Footballers & Scouts Continues To Grow

Thu 20th Apr 2017 | IT & Technology

Scout Me Online – a new start-up company from London is looking to assist young talents who are struggling to get to the professional level or have been released from their club the opportunity...

Exclusive Interview: Paul Bell Executive Director of Leeds United

Thu 20th Apr 2017 | IT & Technology

DiscountIF CEO, Lewis Holland, got an exclusive interview with the executive director of Leeds United. Paul was kind enough to share his insights on how Leeds United have invested in their online...