VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Goldenway Extend Swansea Sponsorship

Wed 18th Jun 2014 | Football Sponsorship

Swansea City has agreed a two-year extension with Goldenway Global Group as the club’s main sponsor. 

This sponsorship is the largest agreement in the club’s 102-year history and will run until the end of the 2015-16 season with Goldenway having identified the Barclays Premier League as a platform to strengthen their brands images globally. 

It is also identified as a channel to communicate with the Premier League’s huge Asian fan base that currently makes up over 30 per cent of the total global audiences, including live match broadcast into over 200 million households in China. 

Following the success of the initial one year partnership, Goldenway will continue to work alongside the Swans to create a partnership that brings both the club and the Premier League closer to their Asian fans.

Working with sports marketing agency SportQuake, Goldenway has enjoyed a strong relationship with Swansea City over the last 12 months and looks to continue building this affinity with the club and the fans globally over the coming seasons. 

Swansea City vice-chairman, Leigh Dineen, said: “We are excited and delighted to extend our partnership with Goldenway for another two seasons and announce the biggest sponsorship deal in the club’s history. 

“We have developed an excellent working relationship with Goldenway over the past 12 months that has been extremely beneficial to both parties. 

“We are not only honoured to be backed by one of the world’s fastest growing financial services providers, but their prestigious presence throughout Asia has helped lift the club’s global brand to a whole new level.’’ 

Goldenway Investment General Manager, Brian Tsui, added: “I am proud that Goldenway, as a brand, is growing its portfolio of sports sponsorship globally. 

“It is a valuable relationship with Swansea City. The association with such a passionate football club will definitely enhance our brand value and create a positive impact in driving our expansion globally.

“We look forward to an even more successful seasons working together.”

 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...

West Brom announce Asian partnership with IGOFX

Thu 2nd Mar 2017 | Football Sponsorship

West Bromwich Albion Football Club and leading Forex company IGOFX have today announced a partnership that will run until the end of the 2017/18 season. Albion players Darren Fletcher, Jonny Evans,...

Aladdin Group becomes global partner of Manchester United

Wed 1st Mar 2017 | Football Sponsorship

Manchester United and Aladdin Group have today announced a global partnership. As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling...