Goldenway Extend Swansea Sponsorship
Wed 18th Jun 2014 | Football Sponsorship
Swansea City has agreed a two-year extension with Goldenway Global Group as the club’s main sponsor.
This sponsorship is the largest agreement in the club’s 102-year history and will run until the end of the 2015-16 season with Goldenway having identified the Barclays Premier League as a platform to strengthen their brands images globally.
It is also identified as a channel to communicate with the Premier League’s huge Asian fan base that currently makes up over 30 per cent of the total global audiences, including live match broadcast into over 200 million households in China.
Following the success of the initial one year partnership, Goldenway will continue to work alongside the Swans to create a partnership that brings both the club and the Premier League closer to their Asian fans.
Working with sports marketing agency SportQuake, Goldenway has enjoyed a strong relationship with Swansea City over the last 12 months and looks to continue building this affinity with the club and the fans globally over the coming seasons.
Swansea City vice-chairman, Leigh Dineen, said: “We are excited and delighted to extend our partnership with Goldenway for another two seasons and announce the biggest sponsorship deal in the club’s history.
“We have developed an excellent working relationship with Goldenway over the past 12 months that has been extremely beneficial to both parties.
“We are not only honoured to be backed by one of the world’s fastest growing financial services providers, but their prestigious presence throughout Asia has helped lift the club’s global brand to a whole new level.’’
Goldenway Investment General Manager, Brian Tsui, added: “I am proud that Goldenway, as a brand, is growing its portfolio of sports sponsorship globally.
“It is a valuable relationship with Swansea City. The association with such a passionate football club will definitely enhance our brand value and create a positive impact in driving our expansion globally.
“We look forward to an even more successful seasons working together.”
Posted by: Aaron Gourley
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