Sunderland Extend adidas Partnership
Fri 27th Jun 2014 | Football Sponsorship
Sunderland AFC has signed a new long term partnership with global sportswear giant adidas.
The Black Cats initially became part of the adidas stable in 2012. The new deal will see the brand continue as SAFC’s official partner for all technical and performance kit and training wear through until the summer of 2020, the longest kit deal in the club’s history.
Speaking about the partnership, Sunderland AFC chief executive, Margaret Byrne, said: “adidas are one of the most iconic sporting brands in the world and our partnership with them has gone from strength to strength in the last two years.
“We are looking forward to developing the growing interest in Sunderland AFC, both domestically and internationally with adidas, a brand leader in world football.”
Nick Craggs, adidas Brand Director, added “adidas is immensely proud to be signing a new long term deal with Sunderland AFC, a club with such a fine tradition and outstanding fans.
“We pride ourselves on providing the players with the best in innovative kit designs to give them the best possible performance on the pitch and equally fans with a replica range that they are proud to wear. We look forward to continuing this excellent partnership into the 2014/15 season and beyond.”
Posted by: Aaron Gourley
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us –|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Wed 29th Mar 2017 | Football Sponsorship
Vauxhall have announced it’s to step away from its role as lead sponsor of England, Scotland, Wales and Northern Ireland national football teams. The car manufacturer, which has been lead...
Mon 27th Mar 2017 | Football Sponsorship
Intrepid Sky Sports presenter Jeff Stelling will lace up his walking boots once more in another unbelievable walking challenge for Prostate Cancer UK. Teaming up with the leading men’s health...
Fri 17th Mar 2017 | Football Sponsorship
Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...
Fri 3rd Mar 2017 | Football Sponsorship
Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...