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Sunderland Extend adidas Partnership

Fri 27th Jun 2014 | Football Sponsorship

Sunderland AFC has signed a new long term partnership with global sportswear giant adidas.

The Black Cats initially became part of the adidas stable in 2012. The new deal will see the brand continue as SAFC’s official partner for all technical and performance kit and training wear through until the summer of 2020, the longest kit deal in the club’s history.

Speaking about the partnership, Sunderland AFC chief executive, Margaret Byrne, said: “adidas are one of the most iconic sporting brands in the world and our partnership with them has gone from strength to strength in the last two years.

“We are looking forward to developing the growing interest in Sunderland AFC, both domestically and internationally with adidas, a brand leader in world football.” 

Nick Craggs, adidas Brand Director, added “adidas is immensely proud to be signing a new long term deal with Sunderland AFC, a club with such a fine tradition and outstanding fans.

“We pride ourselves on providing the players with the best in innovative kit designs to give them the best possible performance on the pitch and equally fans with a replica range that they are proud to wear. We look forward to continuing this excellent partnership into the 2014/15 season and beyond.”

Posted by: Aaron Gourley 

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