Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland Extend adidas Partnership

Fri 27th Jun 2014 | Football Sponsorship

Sunderland AFC has signed a new long term partnership with global sportswear giant adidas.

The Black Cats initially became part of the adidas stable in 2012. The new deal will see the brand continue as SAFC’s official partner for all technical and performance kit and training wear through until the summer of 2020, the longest kit deal in the club’s history.

Speaking about the partnership, Sunderland AFC chief executive, Margaret Byrne, said: “adidas are one of the most iconic sporting brands in the world and our partnership with them has gone from strength to strength in the last two years.

“We are looking forward to developing the growing interest in Sunderland AFC, both domestically and internationally with adidas, a brand leader in world football.” 

Nick Craggs, adidas Brand Director, added “adidas is immensely proud to be signing a new long term deal with Sunderland AFC, a club with such a fine tradition and outstanding fans.

“We pride ourselves on providing the players with the best in innovative kit designs to give them the best possible performance on the pitch and equally fans with a replica range that they are proud to wear. We look forward to continuing this excellent partnership into the 2014/15 season and beyond.”

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Thomas Cook Sport partner with Leeds United

Fri 22nd Sep 2017 | Football Sponsorship

The UK's leading sports travel tour operator, Thomas Cook Sport, has today been unveiled as the official ticket and hotel breaks partner to Sky Bet Championship side Leeds United. Thomas Cook Sport...

Costa Cruises & Juventus: Made In Italy Sets Sail For Asia

Thu 21st Sep 2017 | Football Sponsorship

Italian club Juventus has announced a new Regional Partnership in Asia with Costa Cruises, part of the Carnival Corporation & Plc group, which will see the Made in Italy brand extend to China and...

Angry Birds becomes Evertonís first shirt sleeve partner

Mon 18th Sep 2017 | Football Sponsorship

Everton has signed a multi-year shirt sleeve partnership with Rovio Entertainment - the games giant behind the Angry Birds franchise. The Angry Birds logo will debut on the left sleeve of the Everton...

Crystal Palace Gets To Grip With Apollo Tyres Partnership

Thu 14th Sep 2017 | Football Sponsorship

Crystal Palace FC has announced Apollo Tyres as the Official Tyre Partner of the Club. Throughout the partnership with Crystal Palace, Apollo Tyres will have a significant presence at all the...