Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Huddersfield Charity Partnership Smashes £1m Mark

Mon 30th Jun 2014 | Money & Finance

A ground-breaking fundraising partnership between Huddersfield Town Football Club (HTAFC) and the Yorkshire Air Ambulance (YAA) has raised over £1million.

The pioneering ‘Keep It Up’ campaign, was launched back in 2009 to help establish sustainable income for the Charity as well as supporting Huddersfield Town’s Youth Academy, which actively promotes the development of future football stars from the local community. 

Over the last five years, Huddersfield Town have driven the campaign through a series of high profile events including Walk for Pounds, Run for Pounds and the now infamous Pedal for Pounds cycle challenge.

The campaign was a first of its kind in the Football League.

Paul Gowland, YAA’s Director of Fundraising said, “Five years ago when we launched the ‘Keep It Up’ campaign, we could never have predicted just how successful the partnership was going to be. 

“It was new territory for both us and HTAFC – neither of us had ever been involved in a partnership like this before.  We knew it would be a success, we didn’t quite realise just how successful!”

Paul continues “HTAFC have been fantastic at driving the campaign, however the success of it has been down to the fans getting behind ‘Keep It Up’ and showing their support.  Their passion and dedication to the campaign over the last five years is amazing and they should all be commended for their continued support.  We cannot thank them and the Club enough.”

Huddersfield Town Chairman Dean Hoyle, added, “Huddersfield Town is committed to making a difference to the local community and there is no better example of the Club and its fans working together, alongside a charity with this goal than the ‘Keep It Up’ campaign.

“The Yorkshire Air Ambulance provides a vital service across our county and I’m delighted to report that the money generated for the charity through ‘Keep It Up’ has funded every life-saving flight the YAA has undertaken in a Huddersfield postcode since we launched this partnership in 2009.

“Keep It Up has also been of huge financial benefit to our Academy; the success of which is very important to the long-term sustainability of the Club.

“I would like to thank everyone who has contributed to make the Keep It Up campaign such a huge success, from the staff at Huddersfield Town and the YAA to all the cyclists, walkers, runners and every other person who has participated in an event or has made a donation.”

For every £1 raised through the ‘Keep It Up’ campaign, 50p is donated to the YAA, and the other 50p is donated to the Huddersfield Town Youth Academy.

 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

Tweet

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

How Football Clubs Source Their Revenue

Thu 22nd Jun 2017 | Money & Finance

It will come as a surprise to no one that football is big business these days. Although players’ wages – especially at the top teams – have increased remarkably, the clubs can pay...

“Why Does Your Club Offer Discounts?” 5 Responses

Tue 6th Jun 2017 | Money & Finance

Following my article last week on the 3 observations about discounts offered on football clubs’ merchandise stores ; I wanted to share some more insight in to the merchandise space. I’ve...

West Ham United announce record season ticket renewals

Thu 1st Jun 2017 | Money & Finance

West Ham United have announced a club record number of season ticket renewals for the 2017/18 Premier League campaign. At Wednesday's 5pm deadline, over 90% of the 52,000 season ticket holders at...

Footballers, their cars, and how many minutes of play it takes to pay for them

Thu 1st Jun 2017 | Money & Finance

Online used car dealership Carspring have researched the vehicles driven by more than 250 of the world’s leading football players. With this information, along with the estimated salaries of...