Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Puma And Arsenal Partnership Officially Begins

Tue 1st Jul 2014 | Marketing & PR

PUMA is now the Official Kit Partner of Arsenal Football Club.

The long-term partnership between PUMA and Arsenal FC formally begins today, 1 July, 2014 and includes wide ranging licensing rights to develop Arsenal branded merchandise on a global level.

Months of development work and planning have been happening behind the scenes and the global unveiling of Arsenal’s new kit will be held on the evening of 10 July in London.

PUMA will be producing the playing and training kit for all Arsenal teams and the Ladies will be the first to wear a PUMA kit when they play in a special one-off design in the FA WSL Continental Cup game against Chelsea on 6 July.

Ivan Gazidis, Chief Executive Officer at Arsenal Football Club, said: “This is an exciting day for us and marks the start of a new era. As we expected when we signed the partnership, PUMA have come up with some truly innovative and creative ideas and we are looking forward to unveiling the new kit which I am sure will be a big hit with our supporters around the world.”

Bjoern Gulden, Chief Executive Officer for PUMA said: “The past months have been a busy time for a great number of people involved in the Arsenal project at PUMA, and we are excited by what lies ahead. The new kit, product collections and marketing plans have been a big area of focus for us and will be revealed next week.”

PUMA has a rich heritage and record of innovation in sport and football in particular. The likes of Pele, Eusebio, Johan Cruyff and Maradona have all worn PUMA products. Arsenal fans can learn more about PUMA’s background here.

The formal unveiling on 10 July will trigger the opportunity for supporters to buy the new kit at Arsenal and PUMA outlets around the world. This will include the re-opening of a fully re-fitted Armoury store at Emirates Stadium on 11 July.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Stoke City Football Club Joins Stadium Experience

Thu 14th Sep 2017 | Marketing & PR

Premier League team, Stoke City Football Club has become the ninth major stadium venue to join Stadium Experience in 2017. The newest addition grows the Stadium Experience membership to a total of 55...

Football Managers Unite For Prostate Cancer UK

Wed 13th Sep 2017 | Marketing & PR

A host of top football managers have joined forces to give the most vital team talks of their careers, after chilling statistics showed prostate cancer kills one man every 45 minutes. Premier League...

Stoke City Expand City7s Initiative

Fri 25th Aug 2017 | Marketing & PR

Stoke City are to give 16,000 match tickets and 8,000 match shirts free to local schoolchildren this season. The Potters are expanding their acclaimed City 7s scheme, which currently sees 1,000 Year...

Manchester United Players Create Street Art Mural

Wed 16th Aug 2017 | Marketing & PR

A unique mural depicting scenes from Old Trafford sprayed by Paul Pogba, Victor Lindelof, Jesse Lingard, Michael Carrick and Chris Smalling and created by American graffiti artist Alec Monopoly will...