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Sports Direct Agree Oldham Athletic Stadium And Shirt Sponsorship

Thu 3rd Jul 2014 | Football Sponsorship

Sports Direct has today agreed a landmark sponsorship deal with League One side Oldham Athletic.

The partnership will see Boundary Park renamed to SportsDirect.com Park. Additionally the brand will be first team kit sponsor and see Sondico, a Sports Direct brand, take over as kit manufacturer from rivals JD Sports. A new club-store will be built within the north stand as part of the deal.

The five-year sponsorship, effective immediately, will be thrust into the spotlight when the club face Premier League side Newcastle United on July 15th.

A new 2000 square feet club shop will be built and will be built within the North Stand which is currently being re-built. The redevelopment will take capacity of SportsDirect.com Park to over 13,500.

David Newbury, SportsDirect.com Head of Brand Marketing, said: “We’re very pleased to be aligning our brand with a club as rich in history as Oldham. There’s a real sense of optimism around the club and we hope this sponsorship is one that will benefit everyone associated to the club and play a part in the club achieving its goals.

“We look forward to welcoming the fans to SportsDirect.com Park and into the new club shop.”

Oldham Athletic Chairman, Simon Corney, said “This is a landmark day for the football club. We are delighted to enter into a partnership of this magnitude with Sports Direct. A lot of work has gone into this deal which see’s Sports Direct become our front of shirt partner and Sondico become our technical kit partner for the next five seasons, as well as the renaming of Boundary Park to SportsDirect.com Park.

“There is a lot going on at the club, with the construction of the new stand and the opportunities this affords us. We have a dynamic young manager who is looking to assemble a squad to build upon the excellent finish we enjoyed to last season. The fact we have attracted Sports Direct as our major commercial partner shows that we are moving the club forward.

“This deal is a first for Oldham Athletic and shows that the long-term future and stability of the club is at the forefront of our minds as we move forward. I’d like to thank supporters for their continued patience and support.

We are looking forward to working together over the coming years and maximising the partnership between Sports Direct, Sondico and Oldham Athletic Football Club during what should be a very exciting time for us all.”

 

Posted by: Aaron Gourley 

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