Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Crystal Palace Sign Up Optimal Payments

Mon 7th Jul 2014 | Football Sponsorship

Crystal Palace will kick-off their second season in the Premier League with Optimal Payments Plc as their new shirt sponsor after agreeing a two year deal.

Optimal Payments will use Palace and its Premier League status as platform to raise their global awareness.

NETELLER will be the first Premier League sponsor within the online payments space and will provide the brand the right synergy to achieve NETELLER’S marketing and commercial objectives quickly and cost effectively.

Specifically,  it will support customer and merchant objectives delivering rapid multi-market brand awareness, big brand credibility and driving sign up and conversion rates in NETELLER’s key growth markets – including Asia; Africa and the America’s.

Joel Leonoff, President and CEO of Optimal Payments, said: “We are delighted to be the official sponsor of Crystal Palace and recognise similarities between our two organisations in terms of recent great performance and growth ambitions for the future.

“The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion. This sponsorship signifies an opportunity to support one of the league’s most exciting teams while promoting our innovative payment solutions worldwide.”

Crystal Palace Chairman Steve Parish said: “We are thrilled to have NETELLER on board and really excited at the prospect of working with them on the growth of its online payments business.

“As soon as we met the team they felt like the right partner for us and it was important for the vision of our Club to work with an exciting, multi-market consumer brand. Both Crystal Palace and Optimal Payments have experienced tremendous growth over the last few years and I feel confident we can help each other to continue that path.”

The deal’s commercial potential is driven by the global passion for the Premier League; including live coverage by 80 international broadcasters televised action across 212 territories worldwide, inspiring billions of pages of editorial and dominating social media debate worldwide on a weekly basis between July and May every year.

The partnership was negotiated by sports marketing agency, SportQuake who will also assist in managing and delivering the global sponsorship campaign. SportQuake are sport marketing experts who specialise in helping consumer brands and rights owners to deliver commercial and cultural value through sport. In 2014 SportQuake has already completed over 100 football partnership deals including major transactions with all 20 EPL clubs.

 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FA ends 4m-a-year Ladbrokes partnership

Fri 23rd Jun 2017 | Football Sponsorship

The Football Association has announced that it has ended its commercial partnership with Ladbrokes. At May's board meeting, it was agreed that The FA would end all sponsorships with betting companies...

Hull City Announce Ground-Breaking WWF Partnership

Thu 22nd Jun 2017 | Football Sponsorship

Hull City Tigers have announce a ground-breaking partnership with WWF, one of the world’s leading conservation charities. This first of its kind, 3-year partnership, will see the club...

AFC Bournemouth Name M88 As Official Shirt Sponsor

Wed 21st Jun 2017 | Football Sponsorship

AFC Bournemouth has announced a 2-year partnership with M88 as their official shirt sponsor. The M88 logo will be featured on the front of the Cherries’ shirt throughout the partnership, and the...

Manchester City Signs Betting Partnersip With Kai-Fa Yule K8.com

Wed 21st Jun 2017 | Football Sponsorship

Online gaming company Kai-Fa Yule K8.com has been announced as Manchester City’s Official Betting Partner in Asia. K8.com joins the club in a multi-year partnership that will commence at the...