Crystal Palace Sign Up Optimal Payments
Mon 7th Jul 2014 | Football Sponsorship
Crystal Palace will kick-off their second season in the Premier League with Optimal Payments Plc as their new shirt sponsor after agreeing a two year deal.
Optimal Payments will use Palace and its Premier League status as platform to raise their global awareness.
NETELLER will be the first Premier League sponsor within the online payments space and will provide the brand the right synergy to achieve NETELLER’S marketing and commercial objectives quickly and cost effectively.
Specifically, it will support customer and merchant objectives delivering rapid multi-market brand awareness, big brand credibility and driving sign up and conversion rates in NETELLER’s key growth markets – including Asia; Africa and the America’s.
Joel Leonoff, President and CEO of Optimal Payments, said: “We are delighted to be the official sponsor of Crystal Palace and recognise similarities between our two organisations in terms of recent great performance and growth ambitions for the future.
“The Premier League attracts the highest global viewership in international sports, with an estimated global audience of 4.4 billion. This sponsorship signifies an opportunity to support one of the league’s most exciting teams while promoting our innovative payment solutions worldwide.”
Crystal Palace Chairman Steve Parish said: “We are thrilled to have NETELLER on board and really excited at the prospect of working with them on the growth of its online payments business.
“As soon as we met the team they felt like the right partner for us and it was important for the vision of our Club to work with an exciting, multi-market consumer brand. Both Crystal Palace and Optimal Payments have experienced tremendous growth over the last few years and I feel confident we can help each other to continue that path.”
The deal’s commercial potential is driven by the global passion for the Premier League; including live coverage by 80 international broadcasters televised action across 212 territories worldwide, inspiring billions of pages of editorial and dominating social media debate worldwide on a weekly basis between July and May every year.
The partnership was negotiated by sports marketing agency, SportQuake who will also assist in managing and delivering the global sponsorship campaign. SportQuake are sport marketing experts who specialise in helping consumer brands and rights owners to deliver commercial and cultural value through sport. In 2014 SportQuake has already completed over 100 football partnership deals including major transactions with all 20 EPL clubs.
Posted by: Aaron Gourley
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