Arsenal Reaches Four Million Twitter Followers
Tue 8th Jul 2014 | Fan Engagement
Arsenal Football Club has reached four million followers on Twitter.
@Arsenal provides supporters with breaking club news, official club pictures, competitions and behind-the-scenes updates from matchdays, including links to audio of the team announcement before kick-off.
This, and initiatives such as Twitter Takeover, in which the manager and players answer supporters’ questions, have helped the club gain more than one million followers in the past eight months.
In addition to @Arsenal, the Club has regional accounts for the United States, Spain, Indonesia, Vietnam and Japan.
Arsenal Media Group managing editor Richard Clarke said: “We are proud to be the first Premier League team to reach four million Twitter followers.
"We are fortunate to enjoy fantastic support right around the world and social media has proven a brilliant way of engaging with our fans, wherever they are.
"Last season we led successful Twitter campaigns around key events such as the signing of Mesut Ozil, the FA Cup final victory and the subsequent parade - where we tweeted video from the top of the bus. We even got Arsène Wenger to do a Twitter Takeover for the first time.
"With the new season fast approaching, we’ll be looking to introduce more innovations in the months to come.”
Image courtesy of Arsenal FC
Posted by: Aaron Gourley
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