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Arsenalís Armoury Megastore Re-Opens After Redesign

Fri 11th Jul 2014 | Football Stadiums & Facilities

Arsenal Football Club’s megastore at the Emirates Stadium has re-opened today, Friday 11th July 2014, after a complete redesign in conjunction with Official Kit Partner PUMA.

Efficiency, interactivity and individuality is at the heart of the redesigned store which incorporates an extensive personalisation area allowing fans to create their own bespoke items, while the shirt printing area has been redesigned to ensure easier and quicker service.

Three changing rooms each have a particular theme; the on-pitch experience, the post-match media room and the Arsenal tube – all with realistic audio and internal graphics, not forgetting the scent of freshly cut grass.

A range of interactive offerings have been developed to provide an engaging shopping experience for visitors. Three huge digital screens, comprising of 27 screens in total, are to show exclusive video footage of the Arsenal team and can show live match streaming. 

The store also features a specially designed sound system allowing sound to be ‘zoned’ around the store, and a newly integrated boot display area showcases the latest in what’s available from the PUMA collection.

Simon Lilley, Arsenal’s Director of Retail said of the re-opening: “Our vision as a Club is to offer supporters and visitors to the stadium a best-in-class service and experience, and that was central to our objectives when redesigning the Armoury as a joint venture with PUMA.

“Efficiency in-store has been improved, with a dynamic style which we believe blends the best of Arsenal and PUMA. We are delighted with the outcome and look forward to welcoming fans through the doors.”

The re-vamped Armoury will also offer visitors a faster than ever service, with 10 additional tills installed, and the number of print presses doubling from eight to 16. For added convenience, the new till system allows shoppers to place an order in-store on a matchday and get it delivered to their chosen address. International shoppers also have the benefit of processing their global tax on each till in-store.

Posted by: Aaron Gourley 

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