Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

City Establish Global Football Partnership With Nissan

Thu 17th Jul 2014 | Football Sponsorship

Nissan Motor Co. and City Football Group (CFG) today unveiled a global partnership which will see the Japanese car manufacturer become the Official Automotive Partner of City Football Group.

The 5 year deal represents a first for CFG, with Nissan becoming the first global partner of the football network, an organisation including Nissan majority owned Yokohama F·Marinos alongside Barclays Premier League Champions, Manchester City FC, Manchester City Women’s FC, New York City FC, and Melbourne City FC.

City Football Group also owns Football and Marketing Companies operating from a number of offices around the world.

The Nissan CFG partnership will see Nissan become the Official Automotive Sponsor of Manchester City Football Club and enjoy a strong brand presence at the club’s Etihad Stadium, complemented by fan engagement opportunities targeting City supporters all over the world. This will sit alongside unique rights packages in the territories of each of CFG’s network of football clubs.

The collaboration follows the previous agreement between the two organisations, announced in May of this year, which saw CFG assume a minority stake in the Nissan owned Yokohama F·Marinos and commit to provide its knowledge, expertise and services to the J-League club through the City Football Services and City Football Marketing companies.

Khaldoon al Mubarak, Chairman of City Football Group, commented, “We are delighted to be working with Nissan as CFG’s first group-wide global partner. Nissan is a leader in innovation and sustainability; values which are also at the heart of our own organisation.  

“Through our investment in, and support of, the Yokohama F·Marinos it has become very clear that Nissan and CFG also share a common passion and ambition for further growth and development.

“As a result, this new partnership presents us both with incredibly exciting opportunities to collaborate through football both in Japan and across the world.”

“Nissan has always been immensely proud of its place in Yokohama F·Marinos history and is now privileged to be part of the story of CFG and their network of fantastic global football teams,” said Carlos Ghosn, Nissan President and CEO.

“This innovative partnership enhances Nissan’s investment in the game of soccer which is a key platform to further strengthen our brand globally.

"Additionally, the value in kind deal will see Nissan introduce the world’s best-selling electric vehicle to the world’s fastest growing football team, an example of how the collaboration will pair innovation with innovation to bring the excitement of Nissan and soccer to customers around the world.”

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

HomeServe Signs Five Year Walsall Partnership

Thu 25th May 2017 | Football Sponsorship

Walsall-based company HomeServe Membership has put pen to paper on a new deal to continue as the principal partner of Walsall Football Club for the next five years. The deal will see the club’s...

Carabao Celebrates Chelsea’s Premier League Title Win

Mon 22nd May 2017 | Football Sponsorship

Carabao Energy Drink celebrated the Premier League title win of their partners Chelsea Football Club with the launch of a new campaign. Entitled ‘Wins. Not wings.’ - the irreverent new...

Leicester City & DHL Deliver Global Exposure For British SME

Mon 22nd May 2017 | Football Sponsorship

On Thursday evening, small British business, Tea Palace, received global exposure at a Premier League game, thanks to DHL, the Official Logistics Partner of Leicester City Football Club. Selected from...

Stoke Announced Shirt Sleeve Sponsor

Tue 16th May 2017 | Football Sponsorship

Stoke City has announced a new commercial partner, Top Eleven, who will become their Official Sleeve Partner. The multi-year deal will see Top Eleven’s logo on the left sleeve of Stoke’s...