12BET Becomes Official Shirt Sponsor of Hull City
Thu 17th Jul 2014 | Football Sponsorship
12BET, the global sports betting brand, have confirmed their two-year sponsorship of Hull City Tigers.
The sponsorship is the largest in the club’s 110-year history and will run until the end of the 2015/2016 season.
The 12BET logo will feature on the front of the club’s shirt as they compete in the Barclays Premier League and embark on their first ever campaign in a European competition after qualifying for this season’s UEFA Europa League via the FA Cup last season.
Having formerly been the principal sponsor of both Sevilla F.C. and Wigan Athletic, the 12BET brand has a strong pedigree within European football.
CEO of 12BET Europe, Rory Anderson, said, "’The Tigers’ give us a great Premier League platform to engage our target audience around the world.
“Steve Bruce has done a brilliant job in creating a vibrant powerful team that, on their day, are capable of beating anyone in the league. We’re looking forward to working with the club and the fans and can’t wait for the start of the season away at QPR.”
Hull City Tigers Commercial Manager, Simon King, said, “We are delighted to be working with 12BET. Having a global brand like 12BET with a great history of working in football is very exciting.
“This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together.’’
The partnership was negotiated by sports marketing agency SportQuake who will also assist in managing and delivering the global sponsorship campaign.
Posted by: Aaron Gourley
|RETURN TO LATEST NEWS SECTION|
|SUBSCRIBE TO THE FCBUSINESS RSS FEED|
|If you have any football business related news stories you’d like to share then please contact us –|
To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.
Fri 21st Apr 2017 | Football Sponsorship
Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...
Wed 19th Apr 2017 | Football Sponsorship
Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...
Tue 18th Apr 2017 | Football Sponsorship
Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...
Thu 6th Apr 2017 | Football Sponsorship
Hisense has become an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament. As an Official FIFA World Cup Sponsor, Hisense...