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Viewers Head Online To Relive World Cup Action

Tue 22nd Jul 2014 | IT & Technology

Video hosting platform vzaar reports 67% of video views came from sports video during the football tournament.

According to vzaar, sports video proved the most popular form of video content during the World Cup period, with its client Futbol Sites taking the lion’s share of views. 

“During the World Cup we had a 300% growth in our video views in comparison to previous months.

With vzaar’s support we were able to capitalise on all of that growth with pre-roll video advertising in Latin America from advertisers such as Ford, Nike, Pringles, Gillette, Gatorade and more,” reports Futbol Sites Video Manager, Emmanuel Serruya. 

“It’s no surprise that we’ve seen this trend,” reports Adrian Sevitz, vzaar CTO.

“The World Cup is a major global event so its effects resonate everywhere. What is interesting, though, is the viewing patterns we saw during match times.”

The World Cup final itself saw the most dramatic changes:

 

-   31% drop in video views during the match

-   130% rise in video views after the whistle blew

 

“During the final it would appear that most people choose to watch offline. The World Cup is a very social event with fans gathering together with family and friends,” says Sevitz.

“After the match has finished, though, this is an entirely different story. We consistently saw huge surges in viewing figures as people turned to online video as a way to relive the excitement.”

Serruya agrees, “Our sites showed the feeling, the atmosphere and the game at its best.” 

The big five surges came from:

 

-    Germany vs. Argentina (130% increase)

-    Cameroon vs. Croatia (89% increase)

-    Cameroon vs. Brazil (69% increase)

-    Brazil vs. Columbia (58% increase)

-    Spain vs. Netherlands (57% increase)

 

Matches which saw lots of drama – in fighting between Cameroon’s Assou-Ekotto and Mkandio, Brazil’s Neymar injured, 2010 winners Spain knocked out, and of course the final itself.

“It certainly seems the more exciting the match, the more people head online to watch afterwards. Online video is being used to add to fans’ experience of each match and the tournament as a whole,” Sevitz summarizes. 

Posted by: Aaron Gourley

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