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Arsenal Extend BT Sport Partnership

Tue 29th Jul 2014 | Television & Broadcasting

Arsenal and BT Sport have extended their partnership for a further two years.

The partnership will enable BT Sport to continue to promote its football coverage, including exclusively live Barclays Premier League football, through the club’s digital channels in the UK and Ireland.

In addition, the agreement will give the broadcaster access to Arsenal’s first-team players and manager to create unique and exclusive content to support and enhance BT Sport’s Barclays Premier League coverage.

Vinai Venkatesham, Arsenal’s Sales and Marketing Director, said: "We are pleased to extend our relationship with BT Sport as an official partner for a further two years.

“We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage."

David James, marketing director, BT Consumer said: “We are delighted to extend our partnership with Arsenal Football Club. Our long-standing relationship with the club helps us to deliver an extra level of insight for our viewers.

“Arsenal had a great season last year, bringing back silverware to Emirates Stadium, and our latest ad recognises that fantastic achievement, which we were delighted to show live on BT Sport.”

Source: www.arsenal.com

Posted by: Aaron Gourley 

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