Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

NIFL Signs Up Streaming And Data Partner

Thu 31st Jul 2014 | IT & Technology

The NI Football League have signed a long-term contract with TRACKCHAMP, a joint venture between bwin.party digital entertainment and Chyronhego, to be their Official Streaming and Data Partner.

In a deal that is the first of its kind in Northern Ireland, TRACKCHAMP, with its state of the art technology, produces real-time streaming video with graphics and will collect performance data for every Danske Bank Premiership game from the start of next season.

Such data will include player speed and distance covered, ball speed, the percentage of possession of each team, and many other statistics. TRACKCHAMP will also offer NIFL clubs its video and data analytics tool - TCoach - which will help football coaches analyse the performance of teams and players in a unique way.

Throughout the season over 250 games will be streamed live over the internet, providing global reach, brand awareness and visibility for the League, clubs and its players.

This partnership will also provide up to 20 part-time jobs through the recruitment of independent ‘Match Operators’ who will attend each Premiership and League Cup match throughout the season.

Andrew Johnston, Managing Director NIFL, said:  “TRACKCHAMP is the most innovative project in the area of sports data collection and the fact that we have been able to sign a long-term agreement with them is brilliant news for football in Northern Ireland.  

“Sports data collection and analysis has become vitally important not only for coaches and players, but also for fans who like to know the key statistics relating to their team and players.

“The NI Football League’s mission is to create a vibrant brand and provide a platform for our clubs to improve their quality and image, enhancing the commercial value of the game to achieve a sound and sustainable financial future.

“This partnership with TRACKCHAMP goes a long way to helping us achieve this goal.”

Martin Füreder, who heads up business-to-business for TRACKCHAMP, said: “We are proud to be working as a team with the second-oldest football league in the world which can now use TRACKCHAMP to help raise the visibility and performance of its clubs. 

“The NI Football league clubs can take advantage of and benefit from TRACKCHAMP’s many unique features including live-streaming, data collection and video analysis.

 “‘He runs, he shoots, he scores’ will now be embellished with all kinds of data to give a very different view of the great game of football.”

Image: NI Football League's Managing Director Andrew Johnston alongside Martin Füreder from TrackChamp who are now the Official Data and Streaming Partner of the NIFL.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

FIFA Selects Hawk-Eye As VAR Technology Provider

Mon 22nd May 2017 | IT & Technology

The use of video assistant referees (VARs) at upcoming FIFA competitions moved a step closer, after the world football governing body announced the appointment of Hawk-Eye Innovations as VAR...

Sure partner with VR specialists Laduma to give unique view of Ross Barkley’s free-kick technique

Fri 19th May 2017 | IT & Technology

Sure has teamed up with Laduma, the Virtual Reality content company, to create a unique piece of content giving incredible 360° views of Ross Barkley taking a free kick at Everton’s training...

Elonex Display Welcomes National Football Museum Visitors

Thu 18th May 2017 | IT & Technology

Elonex has launched a new Digital Out of Home advertising screen at the heart of Manchester's iconic city centre Medieval Quarter. The new large-format Digital 48-sheet screen is located at major...

Bundesliga Showcase For Virtual Hybrid Technology

Wed 17th May 2017 | IT & Technology

Imagine you could sell the advertising on your perimeter LED board to different companies in different territories. Imagine you could do this multiple times over. Well stop imagining and start...