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Aberdeen Launch New Digital Platform

Wed 6th Aug 2014 | IT & Technology

Scottish Cup winners, Aberdeen Football Club have launched their new digital platform - afc.co.uk.

Designed and delivered by digital sports agency, Sotic, a key part of the solution, is the live scoring home page bringing the match day experience to life online.

The detailed in-game stats for the team and players per season will give fans a new depth of information and the historical interactive timeline will appeal to the most passionate supporter.

As the lead agency for the design and build with a best of breed solution, Sotic has worked in partnership with Opta on the performance and match data delivery, Perform for Streaming live and on-demand multimedia, Opentext for Content, Asset and Customer Experience Management and Highwinds for Content Delivery.

"The new digital platform provides our fans with a real accessible and informative multichannel environment,” Aberdeen's IT Manager, David Bowman said.

"The live interactive platform in particular will bring fans closer to the match day experience. The process for delivery of the new site has been seamless and proficient and we look forward to working with Sotic over the next five years to further enhance the online presence in the ever changing digital environment.”

Roland Mercer, Head of Production at Sotic added: "We have enjoyed working with Aberdeen FC to deliver the club, its fans and stakeholders an interactive site that brings fans closer to the action.

“The multichannel platform utilises Aberdeen's rich library of digital assets, delivering an adaptive customer experience to meet the needs of the worldwide fans.”

Posted by: Aaron Gourley 

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