Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Aberdeen Launch New Digital Platform

Wed 6th Aug 2014 | IT & Technology

Scottish Cup winners, Aberdeen Football Club have launched their new digital platform - afc.co.uk.

Designed and delivered by digital sports agency, Sotic, a key part of the solution, is the live scoring home page bringing the match day experience to life online.

The detailed in-game stats for the team and players per season will give fans a new depth of information and the historical interactive timeline will appeal to the most passionate supporter.

As the lead agency for the design and build with a best of breed solution, Sotic has worked in partnership with Opta on the performance and match data delivery, Perform for Streaming live and on-demand multimedia, Opentext for Content, Asset and Customer Experience Management and Highwinds for Content Delivery.

"The new digital platform provides our fans with a real accessible and informative multichannel environment,” Aberdeen's IT Manager, David Bowman said.

"The live interactive platform in particular will bring fans closer to the match day experience. The process for delivery of the new site has been seamless and proficient and we look forward to working with Sotic over the next five years to further enhance the online presence in the ever changing digital environment.”

Roland Mercer, Head of Production at Sotic added: "We have enjoyed working with Aberdeen FC to deliver the club, its fans and stakeholders an interactive site that brings fans closer to the action.

“The multichannel platform utilises Aberdeen's rich library of digital assets, delivering an adaptive customer experience to meet the needs of the worldwide fans.”

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Verteda solutions deployed in the new and unique ‘Tunnel Club’ at Manchester City’s Etihad Stadium

Fri 23rd Jun 2017 | IT & Technology

Leading provider of innovative hospitality solutions Verteda Ltd an MSL Solutions company is further extending its partnership at Manchester City Football Club. The luxurious new hospitality area,...

Atlético de Madrid chooses Tripleplay IPTV and Digital Signage platform for new stadium

Fri 23rd Jun 2017 | IT & Technology

World leader in the development of Digital Signage, IPTV and Video Streaming Solutions, Tripleplay has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000...

Newcastle United Launches Chinese Social Media Accounts

Tue 20th Jun 2017 | IT & Technology

Newcastle United has launched three new social media accounts in China as part of the club’s 125th anniversary celebrations. The club has unveiled official accounts on Sina Weibo, WeChat and...

Collaboration Sees Launch Of VR Talent ID Platform

Mon 19th Jun 2017 | IT & Technology

Mi Hiepa Scout I, the world’s first VR Talent ID and elite return to play platform. Created as a joint venture by leading Manchester developers Mi and sports data experts Hiepa, the...