Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Aberdeen Launch New Digital Platform

Wed 6th Aug 2014 | IT & Technology

Scottish Cup winners, Aberdeen Football Club have launched their new digital platform - afc.co.uk.

Designed and delivered by digital sports agency, Sotic, a key part of the solution, is the live scoring home page bringing the match day experience to life online.

The detailed in-game stats for the team and players per season will give fans a new depth of information and the historical interactive timeline will appeal to the most passionate supporter.

As the lead agency for the design and build with a best of breed solution, Sotic has worked in partnership with Opta on the performance and match data delivery, Perform for Streaming live and on-demand multimedia, Opentext for Content, Asset and Customer Experience Management and Highwinds for Content Delivery.

"The new digital platform provides our fans with a real accessible and informative multichannel environment,” Aberdeen's IT Manager, David Bowman said.

"The live interactive platform in particular will bring fans closer to the match day experience. The process for delivery of the new site has been seamless and proficient and we look forward to working with Sotic over the next five years to further enhance the online presence in the ever changing digital environment.”

Roland Mercer, Head of Production at Sotic added: "We have enjoyed working with Aberdeen FC to deliver the club, its fans and stakeholders an interactive site that brings fans closer to the action.

“The multichannel platform utilises Aberdeen's rich library of digital assets, delivering an adaptive customer experience to meet the needs of the worldwide fans.”

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Valencia Partnership Sees Fanatics International Expansion

Fri 21st Apr 2017 | IT & Technology

Spanish La Liga club Valencia C.F. has partnered with Fanatics, the global leader for licensed sports merchandise, to operate the club’s new official online store. The store shop.valenciacf.com...

TopTix Acquired By SeatGeek In $56 Million Deal

Thu 20th Apr 2017 | IT & Technology

In a major move that instantly makes SeatGeek one of the largest primary ticketers in the world, the tech company announced the acquisition of Israeli ticketing software company TopTix for $56...

New Online Platform Assisting Footballers & Scouts Continues To Grow

Thu 20th Apr 2017 | IT & Technology

Scout Me Online – a new start-up company from London is looking to assist young talents who are struggling to get to the professional level or have been released from their club the opportunity...

Exclusive Interview: Paul Bell Executive Director of Leeds United

Thu 20th Apr 2017 | IT & Technology

DiscountIF CEO, Lewis Holland, got an exclusive interview with the executive director of Leeds United. Paul was kind enough to share his insights on how Leeds United have invested in their online...