Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City to speak at The Sports CRM Summit 2014 on Fan Relationship Management

Tue 12th Aug 2014 | Fan Engagement

We are pleased to announce that Claudio Borges, Head of Fan Relationship Management at Manchester City Football Club, will join a prestigious list of keynote speakers at next month’s Sports CRM Summit. The Summit will take place at The International Convention Centre in Birmingham on Tuesday 16th September and will be attended by delegates from across the sports industry.

Premier League Club, Manchester City is leading the way in their use of innovative digital and CRM strategies to both grow their fanbase and also to enhance their fans experience.  Claudio’s presentation will be based on the three pillars of their CRM strategy; ‘Capture, Learn, Act’.  He will provide an overview of their strategic approach and highlight some of their most successful fan engagement tactics around data capture, membership, loyalty, customer touch points, the online customer registration journey and digital marketing.  

More about The Sports CRM Summit 2014

The Sports CRM Summit, hosted by Goodform, in partnership with Eight Feet Tall, is an established annual event for sports industry professionals to explore the latest CRM strategies and tactics to achieve their objectives, such as; maximising fan engagement, increasing participation levels, improving commercial processes and revenues and enhancing the customer experience. Data management and digital optimisation strategies will also feature throughout the Summit as sports organisations continue to seek to drive value and engagement from their databases.

This year the Summit will also focus on the customer journey and the ‘live experience’ in the digital age, exploring the tactics that sports brands can employ to engage with their audience before, during and after the event.

Other confirmed speakers and contributors include:

 

The format of the day will feature keynote speakers, expert panel discussions and round table discussions, giving delegates the chance to get involved through lively and interactive sessions. The day will be hosted by BBC Radio 5 Live presenter, Jonathan Overend.

For more information call 01926 458 180 or email Jennie Spillane, Marketing Manager: jennie@goodform.info

The delegate rate is £299 plus VAT and online booking is available at www.goodform.info

 

Posted by: Kev Howland 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Liverpool To Attend Premier League Live In India

Wed 20th Sep 2017 | Fan Engagement

Liverpool FC has confirmed it will be attending the official Premier League Live (PL Live) event in Bengaluru, hosting an interactive LFC experience. The free event designed for fans of all ages will...

SportivePeople.com Launched As World’s Sports Social Network

Tue 15th Aug 2017 | Fan Engagement

SportivePeople.com, which was created as a social network across all sports branches for everyone interested in sports, was launched in April 2017, providing services in four different languages. The...

Manchester City Launch New Global Fan Engagement Platform

Mon 7th Aug 2017 | Fan Engagement

Manchester City has launched a brand-new, fan engagement platform for fans both at home and around the world to connect, share and get involved with the Club, as part of its ‘Cityzens’...

Everton Celebrate A Facebook Live First

Mon 7th Aug 2017 | Fan Engagement

Everton Football Club streamed a first-team game on Facebook Live for the first time ever yesterday as Ronald Koeman's side drew with Spanish giants Sevilla 2-2 in their final pre-season friendly of...