Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester City to speak at The Sports CRM Summit 2014 on Fan Relationship Management

Tue 12th Aug 2014 | Fan Engagement

We are pleased to announce that Claudio Borges, Head of Fan Relationship Management at Manchester City Football Club, will join a prestigious list of keynote speakers at next month’s Sports CRM Summit. The Summit will take place at The International Convention Centre in Birmingham on Tuesday 16th September and will be attended by delegates from across the sports industry.

Premier League Club, Manchester City is leading the way in their use of innovative digital and CRM strategies to both grow their fanbase and also to enhance their fans experience.  Claudio’s presentation will be based on the three pillars of their CRM strategy; ‘Capture, Learn, Act’.  He will provide an overview of their strategic approach and highlight some of their most successful fan engagement tactics around data capture, membership, loyalty, customer touch points, the online customer registration journey and digital marketing.  

More about The Sports CRM Summit 2014

The Sports CRM Summit, hosted by Goodform, in partnership with Eight Feet Tall, is an established annual event for sports industry professionals to explore the latest CRM strategies and tactics to achieve their objectives, such as; maximising fan engagement, increasing participation levels, improving commercial processes and revenues and enhancing the customer experience. Data management and digital optimisation strategies will also feature throughout the Summit as sports organisations continue to seek to drive value and engagement from their databases.

This year the Summit will also focus on the customer journey and the ‘live experience’ in the digital age, exploring the tactics that sports brands can employ to engage with their audience before, during and after the event.

Other confirmed speakers and contributors include:


The format of the day will feature keynote speakers, expert panel discussions and round table discussions, giving delegates the chance to get involved through lively and interactive sessions. The day will be hosted by BBC Radio 5 Live presenter, Jonathan Overend.

For more information call 01926 458 180 or email Jennie Spillane, Marketing Manager: jennie@goodform.info

The delegate rate is £299 plus VAT and online booking is available at www.goodform.info


Posted by: Kev Howland 

Icondia (Icondia-C-468x60.gif)
If you have any football business related news stories you’d like to share then please contact us –

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Late Play-off Goal Sends Millwall Fan's Heart Racing

Fri 26th May 2017 | Fan Engagement

With the agony and the ecstasy of the Play-Off Finals set to reach its climax this Bank Holiday weekend, league sponsor, Sky Bet monitored the heart rate of a Millwall and Bradford City fan during...

New Hashtags Launched For #ElClasico

Thu 20th Apr 2017 | Fan Engagement

LaLiga and Twitter have teamed up to give fans watching the El Clasico specially designed emoji hashtags for use on the social media platform. Offering a unique experience to fans and bringing the...

Comment: Virgin’s Twenty’s Plenty Pledge Does It Go Far Enough?

Wed 19th Apr 2017 | Fan Engagement

Virgin Media are in the middle of an advertising blitz, promoting their ‘Twenty’s Plenty’ offering with The Football Supporters Federation. The first thing you’d think about...

Millwall Named EFL Family Club Of The Year

Tue 11th Apr 2017 | Fan Engagement

Millwall Football Club has been named Nickelodeon Family Club of the Year at the annual EFL Awards in London on Sunday evening. The Lions collected the prestigious award for the first time in the...