Chelsea FC and Levy Restaurants UK announce strategic partnership
Thu 14th Aug 2014 | Marketing & PR
Chelsea Football Club and Levy Restaurants UK, the sport, leisure and hospitality business of Compass Group UK & Ireland, have agreed an international partnership, reinforcing the relationship between the two global market leaders.
The continuing collaboration will see Levy Restaurants UK become the club’s official catering partner responsible for the catering across the Chelsea Football Club estate; including Stamford Bridge, the club’s iconic stadium, Chelsea FC’s training facility in Surrey, a private members health club (Chelsea Health Club & Spa), a state of the art music venue (Under the Bridge) and two destination restaurants (Marco Grill and Frankie’s Sports Bar and Diner).
A newly created logo which recognises Levy Restaurants’ role as the club’s official catering partner will be replicated on uniforms, food related promotional materials and customer feedback forms, reflecting the strength of this partnership and underlining both organisations’ shared values of innovation, performance and community.
Levy Restaurants has been working on creating match day food and drink experiences for home and away fans, whilst championing new hospitality offerings for the premium seat market. At the squad’s training ground, the company has designed bespoke menus for the team, working in partnership with the players’ nutritionists and performance coaches. Levy Restaurants will also be responsible for servicing the needs of non-match day events including meetings, exhibitions as well as corporate and milestone occasions.
The operation includes feeding an estimated 1.15 million fans annually across the 43 public catering outlets, 58 boxes and 20 suites on match days. Over 1000 corporate and private events are held each year at Stamford Bridge reinforcing the importance of incremental revenues from non-match day events.
Colin Bailey, Managing Director for Levy Restaurants UK commented: “We are excited to be developing our relationship with Chelsea Football Club as they look to further enhance their visitor offering. Our two brands both have huge global exposure, expertise and most significantly shared values. Our partnership reflects our joint commitment to putting the customer at the heart of our proposition, embracing British and global dining trends and emergent fan engagement technologies to ensure we provide a truly memorable visitor experience.”
Ron Gourlay, Chief Executive of Chelsea Football Club, said: “We are delighted to be working closely alongside Levy Restaurants to enhance the experience of the wide array of visitors we welcome to Stamford Bridge throughout the year.
“They have developed a reputation for excellence in events at sporting venues and I look forward to a successful partnership.”
Levy Restaurants UK is part of Compass Group UK & Ireland and is recognised for creating destination restaurants and bars at many of the UK’s leading sporting and visitor attractions, including Twickenham, Millennium stadium and other landmark leisure destinations. Levy Restaurants has long-standing experience in the stadium sector in the USA with high profile appointments including The Rio Tinto stadium, Utah and The New Atlanta stadium in Georgia.
Posted by: Kev Howland
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