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Aston Villa Announce Tourist Destination Partnership

Fri 15th Aug 2014 | Marketing & PR

Aston Villa have announced a unique partnership which will see Andalucía become the club’s Official Tourist Destination Partner for the 2014-2015 season.

The region in Southern Spain, which is visited by approximately 8 million international tourists every year, including around 2.5 million from the UK, is also home to some of the largest football clubs in Spain – including past Villa pre-season opponents Malaga CF and the reigning Europa League champions Sevilla FC.

The Andalucía Tourist Board Managing Director, Francisco Artacho, said: “This is a unique opportunity to take the Andalucía brand to the British market, our principal source of tourism, considering that Aston Villa is one of the best established and most successful football clubs in England and Europe.

“The Club’s participation with our brand in the Barclays Premier League is a guaranteed success to be able to share our destination with the Premier League’s excellent audience”.

Aston Villa acting Chief Executive Robin Russell said: “We are delighted to be able to announce this partnership with Andalucía, and we welcome them to our growing number of Official Partners.

“The Club is excited about the opportunities that we will be able to offer our fans in the coming months as a result of the partnership.

“Andalucía is one of the most popular destinations in Europe and, with flights to the region available from Birmingham and East Midlands airports, we hope that more of our fans will be able to enjoy everything that it has to offer in future.”

Posted by: Aaron Gourley 

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