Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland AFC networking event takes visitors around the world

Fri 22nd Aug 2014 | Money & Finance

A UNIQUE networking event held at Sunderland’s Stadium of Light has proved a huge success – by offering attendees a whirlwind tour of international cuisine.

SAFC and its partner Bidvest 3663 organised an Evening with the Black Cats at the stadium, with an opportunity for guests to sample food from across the world.

Around 350 business people from across the North East attended the event, including Sunderland head coach Guy Poyet and a number of first team players, who took part in a Ready, Steady, Cook style cookery challenge.

Stalls were set up in the club’s Montgomery suite with food offerings including Asian, Chinese, Indian, Italian and a range of seafood along with English favourites such as pies, sandwiches and hot dogs.

Guests were also offered a range of bowl dishes prepared by the catering team at SAFC with a stand offering deli-style food with others offering cakes and desserts.

North East five star hotel Seaham Hall gave guests mini massages and attendees were also offered the opportunity to take part in a quiz with a range of top prizes including two VIP tickets for The Open golf next year.

“This was an entirely new way to showcase what we have to offer at the Stadium of Light and to give people the opportunity to network,” said Gary Hutchinson, Commercial Director at SAFC.

“Attracting more than 300 people to a networking event at any time is a challenge but do to do that in August when so many people are on holiday was amazing.

“The feedback has been astonishing and we’re also very grateful to our partner, Bidvest 3663, for their amazing support.

“This will certainly be something we’d be looking at repeating in the future as it’s networking in a way that people have never experience before.”

Guests were also given the opportunity for a tour of the stadium and to mix with iconic players from the past, including members of Sunderland’s 1973 FA Cup

“The event demonstrated the very best in what can be achieved working in partnership with our key suppliers,” said Susan Justice, Regional Account Controller for Bidvest 3663.

“SAFC had a very clear vision of the special event they wanted to deliver for their clients and from the fantastic feedback we know expectations were exceeded.

“Bidvest 3663 is extremely proud to have been part of this amazing networking evening’s winning side.”

Picture: The Ready Steady Cook challenge being held as part of the SAFC networking event featuring (from l to r): SAFC player Jack Rodwell, senior development chef Patrick Lesca, development executive head chef Steve Welch, SAFC player Adam Johnson.

Posted by: Kev Howland 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Watford FC: An Unlikely Financial Success Story?

Wed 26th Apr 2017 | Money & Finance

The business model carried out by the owners of Watford FC is unlikely to be adopted by too many sectors outside of football, but by hiring and firing a conveyor belt of managers, they have managed to...

Newcastle United & West Ham Face Tax Investigation

Wed 26th Apr 2017 | Money & Finance

Newcastle United and West Ham United have been targeted by HMRC for alleged Tax and National Insurance fraud. Officers are understood to have raided the offices at St James’s Park and the London...

Premier League Revenues Grow But Losses Return

Thu 20th Apr 2017 | Money & Finance

Premier League clubs’ revenues increased to a new record of £3.6bn in 2015/16, according to Deloitte, the business advisory firm. Analysis of the financial results of Premier League clubs...

7 Tips From The Best Online Football Merchandise Stores

Thu 13th Apr 2017 | Money & Finance

CEO, Lewis Holland and the team at DiscountIF team have been studying various merchandise stores of football clubs in the UK. This article was originally posted here. We’ve compiled a short list...