Manchester City announce partnership with MTN Cameroon
Fri 22nd Aug 2014 | Football Sponsorship
Manchester City have announced a new club partnership with MTN Cameroon – the country’s leading telecommunications provider.
As part of the two year deal, MTN will become City’s Official Telecommunications Partner in Cameroon.
MTN currently has 10.2 million active subscribers nationwide and recently became the country’s leading Mobile Banking platform, with more than 1 million customers using MTN Mobile Money for payment and money transfers.
Under the terms of the partnership, MTN has acquired wide-ranging licensing rights to use the Club crest and player imagery in national marketing campaigns.
The Club will also provide MTN Cameroon with statistics and audio as well as video content for mobile phones and internet platforms related to the Club’s progress in the Barclays Premier League and UEFA Champions League.
Lucky MTN customers will also be in with the chance to win a series of money can’t buy experiences, ranging from watching behind-the-scenes coaching sessions at the Club’s training ground, to match-day VIP experiences at the Etihad Stadium.
Commenting on the partnership, Chief Business Officer for Manchester City, Tom Glick, said:
“In MTN Cameroon, we have found a key strategic partner in Africa whose reputation for delivering innovative, simple and accessible communications solutions, has made them the leading telecommunications provider in the country. An accolade they richly deserve.
“We are delighted to welcome MTN Cameroon on board and look forward to engaging with our Cameroonian fans over the coming seasons.”
Karl O. Toriola, CEO of MTN Cameroon, added:
“Like Manchester City, MTN share a deep passion for football and sport. Through partnering with one of the most prestigious clubs in the world, we are now able to provide our loyal customers throughout Cameroon with the opportunity to get closer to the game they love.”
Image: REUTERS/Andrew Yates
Posted by: Kev Howland
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