Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland AFC Strengthens African Ties

Tue 26th Aug 2014 | Football Sponsorship

Sunderland AFC continues to strengthen its links with the African continent following the signing of a new partnership which sees the country of Tanzania become the ‘Official Tourism Partner’ of the club.

This follows the announcement of the Premier League side's partnership extension with South African Airways.

Sunderland has established itself as one of the most recognised English clubs across Africa in recent seasons.

The club linked-up with Invest in Africa in January 2012, affording a springboard to the ground-breaking not-for-profit initiative to promote Africa as a leading investment destination and actively challenge misconceptions about investing on the continent.

Further developing its links with the continent, the club announced recently the BFS Group Limited as its new principal partner from season 2013-14. BFS Group is the main UK operation of The Bidvest Group Limited, which is headquartered in South Africa. 

Sunderland AFC is also the first football club in the world to form a partnership with the Nelson Mandela Foundation.

Sunderland AFC Commercial Director, Gary Hutchinson, said: “We are delighted to further strengthen our links with Tanzania with this exciting new tourism partnership.

“We are very much looking forward to working with our partners in Tanzania to promote their beautiful country to a wider audience and to continue to support the development of its football infrastructure.”

Speaking of the partnership with South African Airways, Hutchinson, added: “We enjoyed a fantastic first year with South African Airways and are delighted to continue our partnership.

“We are increasing our international activity and presence across Africa and beyond and this partnership provides the perfect platform for us to build on that.”

South African Airways UK General Manager, Gary Kershaw, said “We were delighted to support Sunderland AFC’s football and community development work across Africa in the last 12 months.  

“The new 2014/15 Barclays Premier League season is set to be an even more exciting prospect and we look forward to the partnership continuing to drive further brand and commercial synergies”.   

Ambassador Charles A, Sanga, Chairman, Tanzania Tourist Board, board of directors, added: “Tanzania Tourist Board is proud to be associated with Sunderland AFC.

“We believe that this partnership will not only enhance the Board’s  efforts in promoting Tanzania to the world but also help to attract investments and develop sports tourism in Tanzania “.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Everton Partner Donates Shirt Sponsorship To Community Foundation

Wed 23rd Aug 2017 | Football Sponsorship

Everton players will be sporting a different logo on the front of their shirts for Thursday’s Europa League play-off round second-leg tie against Hajduk Split in Croatia. Local legislation in...

Stoke City Extend Ties With Local University

Tue 22nd Aug 2017 | Football Sponsorship

Staffordshire University have become Stoke City’s first Education & Lifelong Learning Partner. The Potters have strengthened their existing ties with Staffordshire University with the...

Tottenham Hotspur Calls In Official Mobile Phone Partner

Thu 17th Aug 2017 | Football Sponsorship

Tottenham Hotspur has announced LEAGOO, the China-based smart phone and technology provider, will become the Club’s Official Mobile Phone Partner for five years from the start of the 2017/2018...

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...