Celtic Scoop Top Award For Matchday Experience
Thu 11th Sep 2014 | IT & Technology
Celtic’s innovative approach to enhancing the fans' matchday experience at Celtic Park has achieved further recognition from the European Club Association (ECA).
The SPFL Champions secured a prestigious award for its Full Stadium WiFi Connectivity of Celtic Park, recognised through the presentation of the ECA’s Best Achievement in Marketing Award.
Celtic Chief Executive, Peter Lawwell, was in attendance at the ECA General Assembly to pick up the award on behalf of Celtic and the club’s partners, Sports Revolution.
“We are delighted to accept this award from the European Club Association,” he said. Celtic is one of Europe's leading football clubs and we are proud of the efforts we have made in this area.
“We are committed to delivering the best matchday experience possible for our supporters and that commitment requires to stay at the forefront of technological advances.
“Our partnership with Sports Revolution, coupled with other developments progressing around Celtic Park, means that matchday experience will be second to none.”
CelticLIVE was developed in partnership with Sports Revolution in response to direct feedback from Celtic fans. Supporter surveys showed that fans were frustrated that they could not communicate with their friends and their favourite brands via smartphone and tablet devices on a matchday.
In response, the aim was to produce a best-in-class example of stadia connectivity and fan engagement. Not only would this mean Celtic Park would become one of the first stadiums in Europe to have a full stadium WiFI network, but 12 months ago Paradise became the first stadium to operate WiFi in conjunction with a dedicated matchday app, CelticLive, to deliver a wide range of content directly to fans with compatible devices.
This recognition, at the annual gathering of Europe’s elite clubs, comes with Celtic landing the coveted ECA award ahead of a host of the biggest names in European Club football and is testament to the hard work and dedication of the teams at Sports Revolution and Celtic who deliver the service to Celtic fans.
This latest award is the second Celtic and Sports Revolution have secured for CelticLive since its launch 12 months ago having previously won the Sports Technology Award for Best Support Technology for Fans.
Posted by: Aaron Gourley
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