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Big-Spending Clubs Turning To Performance Analysis

Fri 19th Sep 2014 | IT & Technology

Top European clubs' growing recognition of advances in player performance data has been at the top of the agenda at the Soccerex event in Manchester.

Daniel Bernard, CEO of leading football data provider Sports Matrix, said more clubs are turning to clinical methods to safeguard their transfer market investments, but that some teams are being left behind.

The topic was a major talking point on the show floor and lecture theatres of the global football exhibition – which took place at Manchester Central from Monday 8th to Wednesday 10th September - in the wake of an unprecedented wave of spending in this summer's transfer window.

He was speaking at a debate entitled: 'Performance Analysis – Where Does Football Go From Here?'. Other panelists included Val Nasedkin, VP of Business Development at physical performance specialists Omegawave and the debate was chaired by Aaron Gourley, deputy editor of FC Business magazine.

"I don’t know any other industry in the world that splashes this kind of money without due diligence," said Mr Bernard, who has been instrumental in the rapid development of match and player data, made available to clubs and federations around the globe by Sports Matrix.

He continued: "The clubs have to start thinking 'where does my expenditure bring in value', rather than purchasing players solely on the strength of their performances at major tournaments."

Mr Bernard referred to the "drop in the ocean" that investment in "kick-by-kick" player analysis represents, when compared to the mammoth transfer fees witnessed in the recent years.

He also strongly urged that more attention is paid to the challenge of adapting to new playing styles which is faced by players moving country, another obstacle that is increasingly circumnavigated using performance analysis: "There are circles within circles that need to be taken into account. You cannot simply take the players in their own context, detached from the team and the system they play in."

Posted by: Aaron Gourley 

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