Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

SAFC Amongst The Cream Of The Crop

Fri 19th Sep 2014 | Football Industry Events

Sunderland AFC has been shortlisted for a number of prestigious industry awards, including one for its dynamic and creative season card marketing campaign.

Sunderland is amongst a host of top clubs to be shortlisted for the Best Club Marketing Campaign, in the Football Business Awards, for its #SAFCLegends 2014/15 season card campaign.

Focusing on how valued the Sunderland AFC faithful are, the campaign immortalised the fans as the true legends of SAFC. This included print adverts of fans pictured as statues, a personalised season card pack and SAFC players contacting fans telling them they were legends.

The campaign was shortlisted by an illustrious judging panel selected for their individual experience and expertise in the categories covered.

Sunderland’s Stadium of Light has also been nominated in the category Best Non-match Day Use of Venue, after staging a number of high profile concerts with some of the biggest names in world music and hosting the annual University of Sunderland graduation ceremonies.

Gary Hutchinson, commercial director at Sunderland AFC, said: “We are working hard to develop the club both on and off the field and we are thrilled that the club has been recognised by the judging panel at the Football Business Awards.”

Sunderland AFC’s charity, the Foundation of Light, has also been named as one of nine finalists in the Best Football Community Scheme category at the awards. The charity, which works with over 42,000 young people and families each year, across the North East, is the biggest football community scheme in the UK.

The Football Business Awards recognises many of the unsung heroes behind the scenes who help to shape the whole football industry. The annual event is designed to celebrate success and reward innovation off rather than on the field.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
If you have any football business related news stories you’d like to share then please contact us –

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Host City 2017 Brings High Impact Events To Scotland

Fri 18th Aug 2017 | Football Industry Events

Paul Bush OBE, Director of Events at EventScotland, part of VisitScotland’s Events Directorate, looks ahead to an exciting conference programme at Host City 2017, bringing major event...

Robert Elstone And Paul Barber To Talk Club Brand Values At Soccerex

Wed 16th Aug 2017 | Football Industry Events

Robert Elstone, CEO of Everton FC and Paul Barber, CEO of Brighton and Hove will be joining the discussion on ‘Maximising your clubs brand values’ at the Soccerex Global Convention, 4-6...

World Football Summit Presents the First Congress on Women’s Football

Wed 26th Jul 2017 | Football Industry Events

World Football Summit presents, within its initiatives, a day dedicated exclusively to women's football to be held on September 12 th in Madrid which will feature an attractive program and first class...

Sir Craig Reedie: Host City Brings Cities And Events Closer

Mon 10th Jul 2017 | Football Industry Events

Sir Craig Reedie CBE highlights how Host City 2017 enables event owners and hosts to work together, with Host City Asia presenting fresh opportunities. The owners, organisers and hosts of major events...