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West Ham Launch Club London Hospitality Offering

Tue 23rd Sep 2014 | Football Stadiums & Facilities

West Ham United have released details of their new hospitality offering at the Olympic Stadium.

As the Hammers take up residence in their iconic new home from 2016, Club London will offer VIP areas located in the West Stand of the newly-reconfigured Stadium, constructed to deliver hospitality and entertainment experiences that are expected to set a new benchmark in the Premier League.

Each of Club London's restaurants, lounges and bars has been refined with bespoke interiors inspired by West Ham's rich heritage.

The four Club London options unveiled by West Ham today are:

THE BM6

The ultimate invitation only private club worthy of Bobby Moore's enduring legacy.

EXECUTIVE BOXES

Sixteen private Executive Boxes, with seating for up to ten guests, more than a third of which have already been sold.

ARNOLD HILLS

A relaxed and cultured private dining club named in tribute to the visionary founder of West Ham.

THE ROYAL EAST

A chic and elegant contemporary lounge celebrating the triumphs that have taken place in East London and used to accommodate HM the Queen and her family during the 2012 Games.

 

The club have opened a dedicated Reservation Centre in Westfield, just a short walk from the Stadium. There, every current Corporate Member and Season Ticket Holder will be offered a dedicated appointment with an advisor to help them choose the right seat for their needs and budget.

Market- leading CGI firm IO-Media to create a 'virtual venue' programme that allows supporters to take in the view from their proposed seat in the new Stadium. The first of its kind in use in the UK, it enables fans to navigate the seating bowl of the Stadium to check out the sightlines and surroundings before selecting their new seat for the 2016/17 season.

Today's launch is the first phase in the club's carefully-planned migration process to Queen Elizabeth Olympic Park.

Speaking of the launch, Vice-Chairman Karren Brady said: "We are delighted to announce the launch of Club London today. This new members only space will offer an unrivalled hospitality experience and will allow fans to watch Premier League football in luxury at one of the most iconic and famous sporting locations in the world.

"We have been inundated with interest in these new hospitality areas and I am pleased to report that we have already sold more than a third of our Executive Boxes before the new Reservation Centre has even launched.

"This is an incredibly exciting milestone for us as it is the first announcement on the way to revealing all of our world-class plans for the new Stadium. The details released today show that we have been true to our word, in that the new-look Stadium will look and feel like West Ham's home.

"We can't reveal everything at this stage, though, as we want a visit to the Reservation Centre to be a truly memorable experience for our supporters when they attend for their individual appointments, so there will also be a few more surprises in store for them."

Posted by: Aaron Gourley 

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