Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Gloops Extends Manchester United Partnership

Wed 24th Sep 2014 | Marketing & PR

Manchester United have announced that gloops, its social gaming partner in Japan, have extended their partnership with the club.

The Japanese social gaming company has seen nearly 1.4 million downloads of its Manchester United titled game ‘European Club Team Soccer Best Eleven Plus’ since the partnership started just over a year ago.

The celebrated football-themed game allows users to assume the role of team manager, recruiting and creating the best squad possible and battling against other gamers to win the league.

Manchester United has almost four million followers in Japan and the retention of gloops in the club’s family of sponsors follows on from the addition of a number of partnerships with some of the country’s most successful brands.

Manchester United’s Group Managing Director, Richard Arnold said: “We are delighted that gloops have decided to extend their relationship with us for another year, and demonstrates that having a partnership with Manchester United yields impressive returns.

“gloops have produced an extremely popular product, with almost half of our four million followers in Japan downloading its Manchester United branded game, which is impressive given the short period in which it has been available.

“They are at the forefront of the development of social gaming in Japan and we believe they can continue to help the Club deepen our engagement with our fans there.”

gloops, Inc. CEO, Hideyuki Ikeda commented: “As the Official Social Gaming Partner of Manchester United, we are honoured to support the Club's activities in Japan.

“Through our social game ‘European Club Team Soccer Best Eleven Plus’, we at gloops hope to increase the number of football and Manchester United fans, as well as providing entertainment to more people with our various games.

“Alongside with the world class football club Manchester United, gloops wants to continue giving full support to people who play active roles in the global scene. ”

As part of the partnership, gloops have also undertaken a Manchester United Soccer Schools programme and have worked with the Manchester United Foundation over the course of the last 12 months.

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

Tweet

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Stoke City Football Club Joins Stadium Experience

Thu 14th Sep 2017 | Marketing & PR

Premier League team, Stoke City Football Club has become the ninth major stadium venue to join Stadium Experience in 2017. The newest addition grows the Stadium Experience membership to a total of 55...

Football Managers Unite For Prostate Cancer UK

Wed 13th Sep 2017 | Marketing & PR

A host of top football managers have joined forces to give the most vital team talks of their careers, after chilling statistics showed prostate cancer kills one man every 45 minutes. Premier League...

Stoke City Expand City7s Initiative

Fri 25th Aug 2017 | Marketing & PR

Stoke City are to give 16,000 match tickets and 8,000 match shirts free to local schoolchildren this season. The Potters are expanding their acclaimed City 7s scheme, which currently sees 1,000 Year...

Manchester United Players Create Street Art Mural

Wed 16th Aug 2017 | Marketing & PR

A unique mural depicting scenes from Old Trafford sprayed by Paul Pogba, Victor Lindelof, Jesse Lingard, Michael Carrick and Chris Smalling and created by American graffiti artist Alec Monopoly will...