Falcao Top Of Shirt League With On-line Audience
Wed 24th Sep 2014 | Marketing & PR
Radamel Falcao’s arrival at Manchester United created the most immediate impact amongst fans, while Liverpool legend Steve Gerrard is more popular than new signing Mario Balotelli, according to figures released by on-sports retailer Kitbag.com.
Analysis of personalised shirt sales during a hectic summer, reveal that in the week after joining Manchester United from AS Monaco, Falcao’s name was requested on almost a third of all personalised shirts sold globally when compared against those of other new signings in a similar period following their own arrivals.
Falcao’s new United team mate Angel Di Maria was the second most popular name requested with 24% of comparable sales, while Liverpool’s Mario Balotelli and Arsenal’s Alexis Sanchez accounted for 13% of new-signing sales via Kitbag’s on-line store.
Longer term results taken between 1st July and 12th September, show that despite Balotelli’s place in the summer transfer’s top four, Gerrard remains at the top of the Anfield list. Gerrard’s name is still the most requested of Liverpool players, accounting for 23.7% of personalised shirt sales in the period, compared to Balotelli’s figure of 22.9%.
Across the whole of Kitbag.com’s on-line services, the most popular figure with fans of his own club is Cristiano Ronaldo, whose name was requested on 38% of the personalised Real Madrid shirts sold - a figure which eclipsed those for new signings such Alexis Sanchez at Arsenal (36.4% of Arsenal sales) and Angel Di Maria at Manchester United. (20.6%)
Sergio Aguerro remains Manchester City’s main man (33.7%) while Cesc Fabregas leads the way for new club Chelsea (26.6%) although Diego Costa’s (20.2%) splendid early season form will undoubtedly provide competition as the season progresses.
At Old Trafford, Falcao’s instant popularity was overturned on a longer-term basis by Di Maria who’s name accounts for 20.6% of the club-based sales within the wider period, compared to Falcao’s 18.3%.
Fans who have reacted best to their club’s summer spending, are those following Arsenal. The club’s transfer dealings resulted in a 403% rise in sales of Arsenal shirts on kitbag.com when compared to the summer transfer window of 2013.
Kitbag Chief Executive Andy Anson said: “It’s clear that the English Premier League continues to capture the imagination of fans across the entire world. Major signings will always inspire excitement, but after a hugely entertaining World Cup in Brazil, the interest has definitely intensified.
“Players who join the Premier League, or those who continue to have a strong link to it, are clearly in high demand when it comes to buying personalised replica shirts.”
Image: Action Images / Andrew Boyers Livepic
Posted by: Aaron Gourley
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