VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Cristiano Ronaldo is the most popular in the media among the highest paid athletes in the world

Tue 7th Oct 2014 | Marketing & PR

Taking into consideration the list of the ten highest paid athletes in the world, revealed by Forbes magazine every year, Cristiano Ronaldo was the most popular name in online media, since January 2014. 

Although pugilist Floyd Mayweather ranks first on Forbes’ list of the highest paid athletes in the world, with regards to popularity in the media, CR7, beats by way of KO, the US boxer, with 741,969 references in news items versus Mayweather’s 110,228 mentions. 

Lionel Messi is second on Cision’s media popularity chart, with mentions in 599,115 news items and basketball player LeBron James comes third, with 462,825 references. Interestingly enough, the NBA player also occupies the third position in Forbes’ list of the highest paid athletes in the world. 

Roger Federer and Rafael Nadal, the second and third best tennis players in the ATP ranking, appear in fourth and fifth positions with the highest number of references in global online media. Tiger Woods and Phil Mickelson ranked sixth and seventh, correspondingly. 

Curiously, José Mourinho registered 423,477 references in online coverage worldwide since January, a number which would directly grant him a fourth place in Cision’s ranking, thus demonstrating the media popularity of the Portuguese coach among the biggest sports stars in the world. 

This study was carried out from January 2014 through the present, when 3.413,396 references about the ten highest paid athletes were analysed, in a universe of 546 million articles. 

News items were collected through Cision’s global monitoring system, which covers more than 85,000 websites from all over the world on a daily basis. Cision is the leading global provider of media research, distribution, monitoring and evaluation services and software.

Image: REUTERS/Sergio Perez

Posted by: Kev Howland 

 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...