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Cristiano Ronaldo is the most popular in the media among the highest paid athletes in the world

Tue 7th Oct 2014 | Marketing & PR

Taking into consideration the list of the ten highest paid athletes in the world, revealed by Forbes magazine every year, Cristiano Ronaldo was the most popular name in online media, since January 2014. 

Although pugilist Floyd Mayweather ranks first on Forbes’ list of the highest paid athletes in the world, with regards to popularity in the media, CR7, beats by way of KO, the US boxer, with 741,969 references in news items versus Mayweather’s 110,228 mentions. 

Lionel Messi is second on Cision’s media popularity chart, with mentions in 599,115 news items and basketball player LeBron James comes third, with 462,825 references. Interestingly enough, the NBA player also occupies the third position in Forbes’ list of the highest paid athletes in the world. 

Roger Federer and Rafael Nadal, the second and third best tennis players in the ATP ranking, appear in fourth and fifth positions with the highest number of references in global online media. Tiger Woods and Phil Mickelson ranked sixth and seventh, correspondingly. 

Curiously, José Mourinho registered 423,477 references in online coverage worldwide since January, a number which would directly grant him a fourth place in Cision’s ranking, thus demonstrating the media popularity of the Portuguese coach among the biggest sports stars in the world. 

This study was carried out from January 2014 through the present, when 3.413,396 references about the ten highest paid athletes were analysed, in a universe of 546 million articles. 

News items were collected through Cision’s global monitoring system, which covers more than 85,000 websites from all over the world on a daily basis. Cision is the leading global provider of media research, distribution, monitoring and evaluation services and software.

Image: REUTERS/Sergio Perez

Posted by: Kev Howland 


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