Estrella Damm extends official sponsor agreement with FC Barcelona until 2018
Fri 10th Oct 2014 | Football Sponsorship
FC Barcelona and Estrella Damm signed an agreement this lunchtime toextend the company’s position as Club sponsor until the end of the 2017/18 season. The deal was announced at an event held at the Antiga Fàbrica d’Estrella Damm attended by Damm director general Enric Crous, Club President Josep Maria Bartomeu, Economic Vice-President Javier Faus and the Club Director General, Antoni Rossich.
The extension agreement confirms Estrella Damm as a Premium Partner and exclusive Official FC Barcelona Beer in most of the world, as well as strengthening the relationship between the two organisations.
The Estrella Damm brand will continue to be present at the Camp Nou and will strengthen its international presence via its connection with FCBarcelona.
Estrella Damm will continue to exclusively sponsor the video line up announcements at the Camp Nou at the start of each game, as well as the naming rights to the Festa del Gamper Estrella Damm, with the Estrella Damm logo present on all supports used during the Trophy. Estrella Damm will also name the Trophy’s man of the match.
The new deal also means Estrella Damm will continue to sponsor the Camp Nou’s gastronomy area - The Camp Nou Lounge – which is situated in the main stand during the summer months and both parties have agreed to organise further event to strengthen the links between them and the Club’s supporters, similar to the “Viu el Barça com a casa” campaign, which saw Estrella Damm invite six fans to their VIP box at the Spanish Cup Final, accompanied by ex-Barça player Luis García.
At the end of the signing ceremony, the directors of both institutions shared a toast to celebrate the deal at the Antiga Fàbrica d’Estrella Damm.
CEO of Estrella Damm, Enric Crous said: “We at Damm feel very proud to be extending this historic relationship which connects us to FC Barcelona, Club with which Estrella Damm shares many values which have formed a part of our history as a brand and as a company over so many years”.
“Estrella Damm and FC Barcelona form a good partnership and we can’t imagine Damm without Barça or Barça without Damm. We will continue to work together to ensure this goes on for many years as we bring the Club we are so proud of and our beer ever closer to the Barça fans all over the world”.
“The renewal of this historic link between Estrella Damm and Barça elp us to expand our brand image globally at a moment when internationalisation is key to our company’s strategy”.
Club President of FC Barcelona, Josep Maria Bartomeu said: “We are honoured and very satisfied to continue to be connected to Damm, a company we share many historic links with as two Catalan organisations with more than a hundred years of history behind us both, who share the same values. We have been travelling companions for many years now and we hope to stay together for a long time to strengthen our common global commitments”.
Posted by: Kev Howland
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