Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Estrella Damm extends official sponsor agreement with FC Barcelona until 2018

Fri 10th Oct 2014 | Football Sponsorship

FC Barcelona and Estrella Damm signed an agreement this lunchtime toextend the company’s position as Club sponsor until the end of the 2017/18 season. The deal was announced at an event held at the Antiga Fàbrica d’Estrella Damm attended by Damm director general Enric Crous, Club President Josep Maria Bartomeu, Economic Vice-President Javier Faus and the Club Director General, Antoni Rossich.

The extension agreement confirms Estrella Damm as a Premium Partner and exclusive
Official FC Barcelona Beer in most of the world, as well as strengthening the relationship
between the two organisations

The extension agreement confirms Estrella Damm as a Premium Partner and exclusive Official FC Barcelona Beer in most of the world, as well as strengthening the relationship between the two organisations.

The Estrella Damm brand will continue to be present at the Camp Nou and will strengthen its international presence via its connection with FCBarcelona.

Estrella Damm will continue to exclusively sponsor the video line up announcements at the Camp Nou at the start of each game, as well as the naming rights to the Festa del Gamper Estrella Damm, with the Estrella Damm logo present on all supports used during the Trophy. Estrella Damm will also name the Trophy’s man of the match.

The new deal also means Estrella Damm will continue to sponsor the Camp Nou’s gastronomy area - The Camp Nou Lounge – which is situated in the main stand during the summer months and both parties have agreed to organise further event to strengthen the links between them and the Club’s supporters, similar to the “Viu el Barça com a casa” campaign, which saw Estrella Damm invite six fans to their VIP box at the Spanish Cup Final, accompanied by ex-Barça player Luis García.

At the end of the signing ceremony, the directors of both institutions shared a toast to celebrate the deal at the Antiga Fàbrica d’Estrella Damm.

CEO of Estrella Damm, Enric Crous said: “We at Damm feel very proud to be extending this historic relationship which connects us to FC Barcelona, Club with which Estrella Damm shares many values which have formed a part of our history as a brand and as a company over so many years”.

“Estrella Damm and FC Barcelona form a good partnership and we can’t imagine Damm without Barça or Barça without Damm. We will continue to work together to ensure this goes on for many years as we bring the Club we are so proud of and our beer ever closer to the Barça fans all over the world”.

“The renewal of this historic link between Estrella Damm and Barça elp us to expand our brand image globally at a moment when internationalisation is key to our company’s strategy”.

Club President of FC Barcelona, Josep Maria Bartomeu said: “We are honoured and very satisfied to continue to be connected to Damm, a company we share many historic links with as two Catalan organisations with more than a hundred years of history behind us both, who share the same values. We have been travelling companions for many years now and we hope to stay together for a long time to strengthen our common global commitments”.

Posted by: Kev Howland 

 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Tottenham Hotspur Calls In Official Mobile Phone Partner

Thu 17th Aug 2017 | Football Sponsorship

Tottenham Hotspur has announced LEAGOO, the China-based smart phone and technology provider, will become the Club’s Official Mobile Phone Partner for five years from the start of the 2017/2018...

JD Become Scottish FA Performance Schools Title Sponsors

Tue 15th Aug 2017 | Football Sponsorship

The Scottish FA has announced JD as the title sponsor of the Performance School programme for the next three years. The partnership was announced as 48 budding footballers were inducted into the...

Western Union Becomes Money Transfer Partner and Shirt Sleeve Sponsor of Liverpool Football Club

Wed 9th Aug 2017 | Football Sponsorship

The Western Union Company and Liverpool FC today announced a multi-year partnership that will see Western Union, a leader in global payment and money transfer services, become an Official Principal...

Swansea City COO believes new partnership with Letou will help Asian expansion

Wed 9th Aug 2017 | Football Sponsorship

Swansea City’s plans to expand their footprint into Asian territories will benefit significantly from their partnership with shirt sponsor Letou, according to Chief Operating Officer, Chris...