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Sunderland Expands Its Commercial Team

Thu 16th Oct 2014 | Marketing & PR

Sunderland’s latest signing is all set to help the club reach further success – both on and off the pitch.

Matt Smith, 36, has been appointed Assistant Commercial Director at Sunderland AFC and will be working towards developing new sponsorship and partnership opportunities.

Matt took up his first job at Rangers FC in Glasgow before working his way up through a variety of roles, finally being appointed Sponsorship Manager which involved dealing with top brands such as Carling, T Mobile and Thomas Cook.

“Rangers was a good grounding for me, they taught me the basics and as a football club they have always tried to do things the right way which really helped my career development,” said Matt.

In 2008 he moved to Middlesbrough Football Club as head of partnership sales, helping the club grow its commercial activity and securing major brand names including Jaguar and Adidas.

Matt’s successes saw him being appointed Head of Commercial at Middlesbrough, taking on responsibility for developing the non-matchday side of the businesses including conferences and events.

He sees his move to Sunderland as the next big step in his career, giving him the opportunity to bring his expertise to the Wearside club.

“Sunderland is a club with a big fan base and it’s a club with strong ambitions with where they want to go both on and off the pitch, not just nationally but internationally.”

Matt added that what also appealed to him was the opportunity to help develop the good work the club is doing in different markets.

“That’s not just the traditional areas of the football club but also through 1879 Events Management and the potential and scope for that area of business to grow and develop,” added Matt.

“The club is already doing an awful lot of things extremely well and I hope I can help be a part of that on-going journey to growing our success.”

Gary Hutchinson, Commercial Director at SAFC, said the club was delighted to have Matt on board.

“As we continue to grow and develop the business and build stronger partnerships, it’s key that we have the right people with the right experience to help us do that,” said Gary.

“Matt comes with years of experience and a wealth of contacts and we look forward to him being part of our team.”

Posted by: Aaron Gourley 

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