Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Sunderland Expands Its Commercial Team

Thu 16th Oct 2014 | Marketing & PR

Sunderland’s latest signing is all set to help the club reach further success – both on and off the pitch.

Matt Smith, 36, has been appointed Assistant Commercial Director at Sunderland AFC and will be working towards developing new sponsorship and partnership opportunities.

Matt took up his first job at Rangers FC in Glasgow before working his way up through a variety of roles, finally being appointed Sponsorship Manager which involved dealing with top brands such as Carling, T Mobile and Thomas Cook.

“Rangers was a good grounding for me, they taught me the basics and as a football club they have always tried to do things the right way which really helped my career development,” said Matt.

In 2008 he moved to Middlesbrough Football Club as head of partnership sales, helping the club grow its commercial activity and securing major brand names including Jaguar and Adidas.

Matt’s successes saw him being appointed Head of Commercial at Middlesbrough, taking on responsibility for developing the non-matchday side of the businesses including conferences and events.

He sees his move to Sunderland as the next big step in his career, giving him the opportunity to bring his expertise to the Wearside club.

“Sunderland is a club with a big fan base and it’s a club with strong ambitions with where they want to go both on and off the pitch, not just nationally but internationally.”

Matt added that what also appealed to him was the opportunity to help develop the good work the club is doing in different markets.

“That’s not just the traditional areas of the football club but also through 1879 Events Management and the potential and scope for that area of business to grow and develop,” added Matt.

“The club is already doing an awful lot of things extremely well and I hope I can help be a part of that on-going journey to growing our success.”

Gary Hutchinson, Commercial Director at SAFC, said the club was delighted to have Matt on board.

“As we continue to grow and develop the business and build stronger partnerships, it’s key that we have the right people with the right experience to help us do that,” said Gary.

“Matt comes with years of experience and a wealth of contacts and we look forward to him being part of our team.”

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
If you have any football business related news stories you’d like to share then please contact us –

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Nissan Replace Gareth Bale With Female Footballer

Wed 22nd Feb 2017 | Marketing & PR

Gareth Bale’s injury sees him substituted with Ana Rueda Hernandez in the latest ad for UEFA Champions League sponsor Nissan. Nissan - the official Global Automotive Sponsor of the UEFA...

Manchester United Appoint New CEO Of Media

Mon 20th Feb 2017 | Marketing & PR

Manchester United has appointed Phil Lynch as Chief Executive Officer of Media. The new role will see hi, responsible for overseeing the club’s digital media strategy, as well as the management...

AFC Fylde Celebrate Train Like A Pro Return

Thu 9th Feb 2017 | Marketing & PR

AFC Fylde Community Foundation is celebrating the return of its ‘Train Like A Pro’ football development programme for young people, in association with partners Cuadrilla and Centrica. The...

Liverpool Appoint New Marketing Director

Wed 8th Feb 2017 | Marketing & PR

Liverpool FC has appointed Markus Breglec in the newly created role of Marketing Director to develop and grow the club globally. Breglec joins Liverpool having held a senior position with consumer...