Ronaldo Surpasses 100 Million Facebook Fan Mark
Mon 20th Oct 2014 | Marketing & PR
Cristiano Ronaldo, named as the most marketable football player in the world by Repucom in May this year, has extended that claim by reaching 100 million Facebook “fans”.
He becomes the first athlete to break the 100 million mark in terms of Facebook fans and of the top ten highest ranking sports clubs, leagues, tournaments, franchises and players on Facebook, Ronaldo tops the lot, with over 23 million more fans than second placed, FC Barcelona which has 76.8 million fans.
Ronaldo is now averaging one new fan on Facebook almost every second (54 new fans per minute).
Paul Smith, chief executive and founder of Repucom, said: “Whilst this is certainly a significant milestone in terms of the player’s global appeal, understanding the importance of Ronaldo’s interactions online is vital. Going beyond the number and asking the “so what?” question is where the real value of his online profile lays.
“By analysing the post reach, engagement levels and types and quality of brand exposure of that message or broadcast, one can quantify the value of social media interactions in the same manner done when evaluating TV exposure. This allows for better comparisons of media value and social media worth.
“For example, in two days, Tag Heuer’s #DontCrackUnderPressure campaign which was endorsed through 6 posts by Ronaldo led to an estimated 34.92 million Facebook views and 2.4 million “likes” for these Tag Heuer related posts. All of which generated an estimated value of $380,000 to the Tag Heuer brand.”
It is not just Facebook where Ronaldo’s fan base is leading the way. Of all the sports entities on Twitter, he tops the list of most followers with over 30.4 million, almost 10 million more than second placed, Kaká, the Brazilian football player.
Ronaldo’s former club, Manchester United was also celebrating a social media landmark becoming the first English football club to reach 60 million fans on Facebook.
Posted by: Aaron Gourley
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