Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Birmingham City Launch New Loyalty Portal

Tue 21st Oct 2014 | IT & Technology

Birmingham City have announced the launch of the brand new Blues Loyalty Portal.

The new portal will allow season ticket holders and True Blue Members to check their points balance and have access to a selection of exclusive discounts, benefits and money-can’t-buy experiences. 

The portal is built by Green 4 and all links into their central CRM system. 4Sight Sport, Green 4’s CRM Marketing agency have also helped with the design and strategic elements.

Alongside the launch of the new portal, fans will also benefit from an increase in the percentage of points they can earn from purchases at the club. 

Season Ticket Holders and True Blue Members will now earn 10% of points on both tickets and retail which are earned in a variety of ways, every time they spend at the club; including when buying match tickets, merchandise, or by attending stadium tours and events at the club. 

Birmingham City’s Head of Brand and Marketing, Tom Rowell, said: “We always strive to push the boundaries of CRM and engagement here at St.Andrew’s and the Blues Loyalty Portal is the next step for us.

“It allows us to reward supporters with genuinely unique and special experiences through the redemption of their loyalty points.

“Some of the rewards allow supporters to part pay with cash and points which will generate commercial returns as well as aiding engagement. We are also looking add a new layer with social media activity generating points for supporters.”

Posted by: Aaron Gourley

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us 
– agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Verteda solutions deployed in the new and unique ‘Tunnel Club’ at Manchester City’s Etihad Stadium

Fri 23rd Jun 2017 | IT & Technology

Leading provider of innovative hospitality solutions Verteda Ltd an MSL Solutions company is further extending its partnership at Manchester City Football Club. The luxurious new hospitality area,...

Atlético de Madrid chooses Tripleplay IPTV and Digital Signage platform for new stadium

Fri 23rd Jun 2017 | IT & Technology

World leader in the development of Digital Signage, IPTV and Video Streaming Solutions, Tripleplay has been chosen by Atlético de Madrid to implement its technology at the brand new, 68,000...

Newcastle United Launches Chinese Social Media Accounts

Tue 20th Jun 2017 | IT & Technology

Newcastle United has launched three new social media accounts in China as part of the club’s 125th anniversary celebrations. The club has unveiled official accounts on Sina Weibo, WeChat and...

Collaboration Sees Launch Of VR Talent ID Platform

Mon 19th Jun 2017 | IT & Technology

Mi Hiepa Scout I, the world’s first VR Talent ID and elite return to play platform. Created as a joint venture by leading Manchester developers Mi and sports data experts Hiepa, the...