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Birmingham City Launch New Loyalty Portal

Tue 21st Oct 2014 | IT & Technology

Birmingham City have announced the launch of the brand new Blues Loyalty Portal.

The new portal will allow season ticket holders and True Blue Members to check their points balance and have access to a selection of exclusive discounts, benefits and money-can’t-buy experiences. 

The portal is built by Green 4 and all links into their central CRM system. 4Sight Sport, Green 4’s CRM Marketing agency have also helped with the design and strategic elements.

Alongside the launch of the new portal, fans will also benefit from an increase in the percentage of points they can earn from purchases at the club. 

Season Ticket Holders and True Blue Members will now earn 10% of points on both tickets and retail which are earned in a variety of ways, every time they spend at the club; including when buying match tickets, merchandise, or by attending stadium tours and events at the club. 

Birmingham City’s Head of Brand and Marketing, Tom Rowell, said: “We always strive to push the boundaries of CRM and engagement here at St.Andrew’s and the Blues Loyalty Portal is the next step for us.

“It allows us to reward supporters with genuinely unique and special experiences through the redemption of their loyalty points.

“Some of the rewards allow supporters to part pay with cash and points which will generate commercial returns as well as aiding engagement. We are also looking add a new layer with social media activity generating points for supporters.”

Posted by: Aaron Gourley

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