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Home Nations Success a Bonus or a Risk?

Tue 28th Oct 2014 | Money & Finance

Home Nations football is enjoying a resurgence with England, Northern Ireland and Wales all currently topping their UEFA European Championship qualifying group and Scotland aren’t far behind in Group D.

With the increase in qualifying teams for Euro 2016 from 16 to 24 we could see more than one of the Home Nations qualify for a major tournament for the first time since Euro 1996 when Scotland and England went head to head at Wembley.

The accessibility of a tournament in France will set the pulses racing for the Home Nations football fans looking to travel to France and it will also come as a welcome boost for the TV operators and rights holders, who can expect to see a boost in viewing figures and advertising revenue.

But with that opportunity also comes risk and both the governing bodies and the broadcasters will have one eye on managing their liabilities linked to the home nation’s qualification.

Player qualification bonuses, TV revenue, advertising and viewing figures will all be affected by a favourable outcome for the Home Nations and will impact a variety of stakeholders including sponsors.

Only last week Germany announced a financial surplus of €4.5 million following their success at the 2014 World Cup finals in Brazil.  The 23 players in the World Cup winning squad each netted themselves €300k.

Luke de Rougemount, Director at Hedgehog Risk Solutions, commented; “We have seen a big change in the way clubs, governing bodies, tv operators and sponsors are managing their risk.

“The recent success of all of the Home Nations is great for the international game in the UK and it has brought risk management to the fore as all parties look to cover themselves in the wake of a favourable outcome.

“The increase in teams at France 2016 has made this qualification campaign the most competitive and open in recent times and who knows we could see all four Home Nations and the Republic of Ireland in France.”

Hedgehog Risk Solutions are specialist insurance providers to the sports industry.

For more information go to www.hedgehogrisk.com

Posted by: Aaron Gourley 

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