VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Manchester United announce Chi as official soft drinks partner in Nigeria

Wed 29th Oct 2014 | Football Sponsorship

Manchester United has announced a multi-year sponsorship with Chi Limited to become the club’s official soft drinks partner in Nigeria.
 
The deal will allow Nigeria’s market leader in fruit juices to use the legendary United crest and club imagery on a range of products throughout Nigeria.
 
Founded over 30 years ago, Chi prides itself as Nigeria’s premier producer of healthy, high quality, fruit and dairy-based beverages enjoyed by millions of customers every year.
 
With brands like Chivita 100%, Chivita Active, Chi Exotic, Chi Happy Hour and Chi Ice Tea occupying leading positions in their respective segments, Chi Limited has successfully ensured market dominance in Nigeria over the years through the expansion of its well-known brands. Its emphasis on innovation and community has ensured investment in modern facilities across Africa, creating employment and giving people skills to help improve their lives.
 
United’s group managing director, Richard Arnold, said: “We are delighted to welcome Chi Limited as an official partner of Manchester United. With over 30 years of experience, Chi has a commitment to the health and well-being of the local population by producing high quality, market-leading products.
 
“We have close to 35 million followers in Nigeria who are some of the most passionate in our global fanbase, something that we fondly remember after playing in Abuja in 2008. We hope that this partnership will help bring these fans closer even to the club they love.”
 
Chi Limited’s head of marketing, Probal Bhattacharya, described the partnership as between two of the most cherished brands in Nigeria, he said: “As a company, we are proud to partner with such a reputable and successful club like Manchester United whose tradition of excellence is in tandem with ours.

“We are confident that the partnership will further deepen consumer loyalty as well as ensure that millions of passionate soccer fans across Nigeria continue to refresh and rejuvenate themselves with Chivita 100% Juice and Chi’s other beverage offerings, as they relish every moment of the beautiful game.”

Posted by: Kev Howland 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Vauxhall Announces End Of Home Nations Sponsorship

Wed 29th Mar 2017 | Football Sponsorship

Vauxhall have announced it’s to step away from its role as lead sponsor of England, Scotland, Wales and Northern Ireland national football teams. The car manufacturer, which has been lead...

Jeff Stelling Marches Again For Prostate Cancer UK

Mon 27th Mar 2017 | Football Sponsorship

Intrepid Sky Sports presenter Jeff Stelling will lace up his walking boots once more in another unbelievable walking challenge for Prostate Cancer UK. Teaming up with the leading men’s health...

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...