Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Man City FC sign sponsorship deal with Abu Dhabi Tourism Authority

Tue 25th May 2010 | Football Sponsorship

Manchester City, Football Club owned by the ruling family of Abu Dhabi, has secured a sponsorship deal with the Abu Dhabi Tourism Authority.

The deal sees Abu Dhabi become Manchester City's official destination partner, and follows City's main shirt sponsorship being handed to Etihad, the state airline, and another sponsorship deal with Etisalat. The Manchester City owners plan to use the club to market the emirate as a tourism and business destination.

"We are proud to partner Abu Dhabi Tourism Authority which is a hugely respected and influential authority within the global tourism community having been voted the World's Leading Tourism Board in the 2009 World Travel Awards," said Manchester City chief executive Garry Cook.

It is unclear how the ownership of the club will affect the financial terms of the deal. If Manchester City's owners were not also, ultimately, the owners of their sponsor, a deal of this kind would probably be expected to add some £300,000 per year to the Eastlands coffers over the next three years.

"The rationale of broadening our destination awareness outreach is behind the move," explained Ahmed Hussein, Deputy Director General, ADTA. "In this case, Abu Dhabi's name will touch a TV viewership of more than two billion. Football is unique in its ability to transcend international borders and connect with a range of people on many levels. Manchester City's standing as a football club that offers a premium supporter experience across all areas of its business is an ideal fit for us as we share the same goal of excellence in delivery."

 

If you have any football business related news stories you’d like to share then please contact us – agourley@fcbusiness.co.uk or ryan@fcbusiness.co.uk

Don’t forget to subscribe to F.C. Business Magazine to keep up to date with the latest comment from the football world. Click here to subscribe

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Norwich City Gains Strength With Jordan Fitness Partnership

Fri 20th Oct 2017 | Football Sponsorship

Norwich City has signed a partnership agreement with King’s Lynn-based functional fitness suppliers, Jordan Fitness, who continued to expand their portfolio of elite sporting customers. The deal...

Nilox become Inter's Electric Mobility Official Partner

Thu 12th Oct 2017 | Football Sponsorship

FC Internazionale Milano and the Italian outdoor sports technology brand Nilox announce that a partnership has been signed for the 2017-18 season. Nilox are the first Electric Mobility Official...

Birmingham City announce Cure Leukaemia as charity partner

Wed 11th Oct 2017 | Football Sponsorship

Birmingham City Football Club have confirmed Cure Leukaemia as their charity partner for the 2017/18 season. The partnership was announced at Glynn Purnell’s Friday Night Kitchen at the VOX....

Arsenal welcomes KONAMI as official partner

Wed 11th Oct 2017 | Football Sponsorship

We are pleased to announce that Konami Digital Entertainment B.V. (KONAMI) have become an official partner of the club. The agreement builds on the success of last year’s in-game license...