Carling & St. George’s Park Announce Four Year Partnership
Mon 10th Nov 2014 | Marketing & PR
Molson Coors has announced a new partnership with St. George’s Park, The Football Association's National Football Centre near Burton-Upon-Trent in Staffordshire.
In a four year deal until 2018, Molson Coors will become official beer supplier to St. George’s Park.
Alpesh Mistry, UK Customer Marketing Director at Molson Coors, said: “I am absolutely delighted that Molson Coors is a new sponsor and official beer supplier to an incredible facility at St. George’s Park.
“This provides a great platform to share the facilities with our customers, consumers and shoppers, both at a local and national level.
“Brewed locally near St. George’s Park, Carling, alongside Molson Coors, has created a highly visible brand in this region across the on and off trade.
“Through our association with St. George’s Park we hope to help further establish both the Carling and Molson Coors name amongst the local community and play a small part in the success of the facility, over the duration of the next four years.”
St. George’s Park Managing Director, Julie Harrington, said: “The announcement of Carling as our latest sponsor is brilliant news for St. George’s Park. They bring with them a wealth of experience in working with the local area and are already a leading brewer in not just the region, but also this country.
“In addition, Carling will be able to share and learn best practice with the other world renowned partners we have here and I look forward to the undoubted knowledge and skills they will bring to help us continue to achieve unparalleled success in the future.”
Image: Action Images / Carl Recine Livepic
Posted by: Aaron Gourley
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