Leaders
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Rotherham United Announce Stadium Naming Rights Partner

Fri 21st Nov 2014 | Football Sponsorship

Rotherham United have penned an agreement with AESSEAL who will become the club’s first ever stadium naming rights partner.

The Millers state-of-the-art £20million home will now be called The AESSEAL New York Stadium after a multi-year deal with the international company, which has their global headquarters based in Rotherham, was concluded.

This will be the biggest sponsorship in the club’s history. The initial term will be until the summer of 2019 with the Millers officially playing their first game under the AESSEAL brand against Huddersfield Town on Boxing Day.

The agreement will also see the AESSEAL name and branding prominently visible both internally and externally at the stadium.

AESSEAL have been in business in Rotherham since 1984 and now have over 1,650 employees operating out of 77 locations in 37 countries. AESSEAL has recently celebrated its 33rd consecutive year of sales and profit growth.

Speaking on the historic announcement Chairman Tony Stewart said: “This a landmark deal not only for the football club and but also for the Borough of Rotherham.                                                             

“AESSEAL are one of the world’s leading figures in their sector and it is a company with roots deeply embedded in Rotherham, which makes them the perfect partner for the stadium naming rights.

“I am delighted to continue our association with AESSEAL Group Managing Director and Founder Chris Rea who is a man I have known for many years and he shares the same drive and ambition for the Football Club and town of Rotherham.

“We are very proud of our stadium so it was vitally important for the club that if we went down a stadium naming rights route, it was with a company we respected, trusted and could work with. AESEAL is that company.

“We are now looking forward to further enhancing our relationship with AESSEAL during what continues to be very exciting times for the club, both on and off the field.”

Commercial Director Steve Coakley added: “This is undoubtedly a ground-breaking agreement for Rotherham United Football Club and one that we are all absolutely thrilled with. We look forward to welcoming AESSEAL as our Stadium Rights Partner.

“It has taken some tireless work and diligent planning, from both parties, to come to this agreement, and after working closely with both Chris and Jonathan we are very excited to announce this partnership with such a long-standing and well known international brand that also has very local links.

“Based close by at Bradmarsh Business Park AESSEAL employ in excess of 300 people within the town so it really is a brand that the supporters of the club can identify with.”

Chris Rea, Group Managing Director and Founder of AESSEAL said: “The primary reason that I am delighted to associate the AESSEAL brand with Rotherham United is that the current management team of the football club has built a beautiful product.                                                          

“The stadium itself, and in particular the corporate social responsibility aspects of the club, are truly excellent.”

Chief Executive of AESSEAL plc, Jonathan Wilkinson, added: “We are so pleased to support, and be further associated with Rotherham United, a club with such great community spirit that like ourselves is taking on new and bigger challenges every year.”

 

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Liverpool FC Extend MBNA Relationship

Fri 28th Apr 2017 | Football Sponsorship

Liverpool FC has extended their 19-year long relationship with MBNA. For almost two decades MBNA has issued the Liverpool FC credit card as the Club’s official provider. As part of the renewed...

Manchester City Women Sign Hays Recruitment Partnership

Fri 21st Apr 2017 | Football Sponsorship

Hays is expanding its already strong relationship with City Football Group by becoming the Official Recruitment Partner of double title winning side Manchester City Women’s FC. Manchester City...

Liverpool Ladies FC Announce First Shirt Sponsorship Deal

Wed 19th Apr 2017 | Football Sponsorship

Liverpool Ladies Football Club has announced a new shirt sponsorship deal with women’s beauty and cosmetics company, Avon Products Inc, ahead of the WSL Spring Series. The three-year deal is the...

Southampton FC Partners With TLCBET

Tue 18th Apr 2017 | Football Sponsorship

Southampton Football Club has announced TLCBET as its Official Asia Betting Partner and Official Global Casino Partner for the remainder of the 2016/17 Premier League season, as well as the following...