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Betfair Partners With Liverpool Football Club

Tue 25th Nov 2014 | Marketing & PR

Betfair have announced its partnership with Liverpool Football Club, becoming the club’s official betting and gaming partner in the United Kingdom, Spain, Ireland, Denmark, Bulgaria and Italy.

The partnership will see Betfair using the strength and scale of LFC’s digital platforms to connect with fans in these regions.

Features of the partnership include social media integration ahead of LFC matches, advertising in match day programmes and a placement on the Wi-Fi gateway.

“We’re excited to be working with a club of the scale and fame of Liverpool Football Club”, said Mark Ody, Betfair’s brand director.

Mr Ody continued: “Everything about Liverpool Football Club is iconic. The Kop, the passionate fans, the Liverbird on the jersey, the entertaining football. It’s a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.” 

“We are delighted to be joining forces with one of the world’s largest online betting organisations”, commented Billy Hogan, chief commercial officer at Liverpool FC.

“Regionalising partnerships means that we are able to work with brands, such as Betfair, in countries where they have the strongest presence and where our footprint can best match their brand objectives.

“Ultimately this means that we can deliver relevant and engaging programs in those regions”, Mr Hogan added.

Posted by: Aaron Gourley 

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