Manchester United Launches UNITED:LIVE
Tue 25th Nov 2014 | Fan Engagement
Manchester United has today announced details of its new fan event – UNITED:LIVE.
The new platform will engage with the club’s 264 million followers in Thailand, Indonesia, South Africa and China, through four unique events in Bangkok, Jakarta, Johannesburg and Beijing, encompassing two new programmes: Football Festival and Red v Red.
The Football Festival will take place in Bangkok, Jakarta and Beijing and is a multi-zone football and entertainment experience. The full-day event will give fans the opportunity to enjoy exclusive, live screenings of 'The Greatest Story Ever Told' (an interactive experience which examines the history of the club), live music acts, Manchester United Soccer Schools events, the chance to quiz club legends in live Q&A sessions, and club partner fan zones.
Red v Red will see two club legends go head-to-head, captaining opposing teams in a battle of skill and agility. Fans will have the unforgettable experience of sharing the pitch with some of the most illustrious names in the club’s history. Red v Red matches will be held in Bangkok, Johannesburg and Beijing.
Manchester United Group Managing Director Richard Arnold comments: "UNITED:LIVE is the latest example of the club’s determination to engage with its fans, wherever they live.
“These innovative and interactive events will allow our fans in Thailand, Indonesia, South Africa and China to share and deepen their passion for the club.
"With the help of our family of commercial partners, we aim to captivate, entertain and interact with the people who make this club unique – its fans."
Posted by: Aaron Gourley
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