VSI
Dallmeier

Business Directory

Browse the Directory

Sign Up to the Directory

Levy
FC Business Twitter
FC business Linked in
FC Business facebook
FC Business Youtube

Peterborough United Announce Stadium Sponsorship Deal

Wed 26th Nov 2014 | Football Sponsorship

The home of Peterborough United will be renamed the ABAX Stadium after a new partnership was agreed with Norwegian-owned company ABAX.

ABAX will become Peterborough United’s stadium naming rights partner as part of an initial five-year agreement, the first change of stadium name since the club formed in 1934.

The first match at the ABAX Stadium will be Friday’s game against Bristol City which is also live on Sky Sports.

Peterborough United Chairman Darragh MacAnthony said: “We see this opportunity as a great deal for this club, ABAX, the city and our supporters. ABAX has firmly put down its roots in Peterborough and now we all want to see the company grow.

“This long term collaboration is aimed at establishing sustainability for all concerned with a successful future being the ultimate goal.”

ABAX is the market-leader in developing innovative products which provide cost-effective solutions for businesses and individuals who use a vehicle at work, such as fleet management tools and digital mileage expense claims.

The company is based in Larvik, Norway, but opened a UK office near Peterborough in 2012.

ABAX UK Owner and Director Frank Ystenes said: “ABAX is a young company, hungry to succeed and develop in the UK and around the world.

“Ever since we first decided we wanted to partner with Peterborough United we have been impressed by the way the club is run, both on and off the pitch.

“ABAX is well established in the Nordic region and our partnership with Peterborough United presents a great opportunity to increase our presence in the UK. We feel privileged the club has allowed the ground to be named ABAX Stadium.

“We look forward to seeing the ABAX Stadium full of Peterborough United’s proud and passionate supporters in the years to come.”

ABAX currently sponsor a number of sports teams in Norway, Sweden and Denmark, including Rosenborg and Vålerenga football clubs.

Image: Action Images / Alan Walter

Posted by: Aaron Gourley 

Icondia (Icondia-C-468x60.gif)
 
RETURN TO LATEST NEWS SECTION
SUBSCRIBE TO THE FCBUSINESS RSS FEED
 
If you have any football business related news stories you’d like to share then please contact us –
agourley@fcbusiness.co.uk  

To subscribe to our range of football newsletters including news, products and jobs CLICK HERE.

Add to: Google Google | Yahoo Yahoo | Live Live | del.icio.us del.icio | Digg Digg |

Related Articles

Vauxhall Announces End Of Home Nations Sponsorship

Wed 29th Mar 2017 | Football Sponsorship

Vauxhall have announced it’s to step away from its role as lead sponsor of England, Scotland, Wales and Northern Ireland national football teams. The car manufacturer, which has been lead...

Jeff Stelling Marches Again For Prostate Cancer UK

Mon 27th Mar 2017 | Football Sponsorship

Intrepid Sky Sports presenter Jeff Stelling will lace up his walking boots once more in another unbelievable walking challenge for Prostate Cancer UK. Teaming up with the leading men’s health...

Manchester City Announce Premier League's First Sleeve Sponsorship Deal

Fri 17th Mar 2017 | Football Sponsorship

Manchester City has become the first Premier League club to announce an Official Sleeve Partner. Korean tire giant, and existing club partner, Nexen Tire has renewed its partnership and becomes the...

AFC Fylde Partnership Gives Youngsters Striking Future

Fri 3rd Mar 2017 | Football Sponsorship

Over 600 young adults from Blackpool, Fylde and Wyre will benefit from a new partnership that aims to equip them with employment skills. AFC Fylde Community Foundation has joined forces with its new...